Competitor Benchmarking Tool: Measuring Against the Right Rivals
Crayon scores highest of the thirteen tools on this competitor benchmarking tool grid, 7.8 on 10 tagged reviews. Prices were read on or after Sep 26, 2026.
Every score on this page validated by the site owner · latest validation Oct 16, 2026 · How we score
The top three
Rank follows score, nothing else; the full table of 13 is below.
Crayon scores 7.8 on 10 tagged reviews: ease of setup scores 8.7 on 6 tagged reviews and value for money 8.6 on 6 tagged reviews, while feature depth scores 7.5 on 9 tagged reviews.
SpyFu scores 7.7 on 1 tagged review: ease of setup scores 8.6 and value for money 8.5, while Basic lists 10k row search results and its current data comes from Google only.
Perplexity scores 7.7 on 1 tagged review. It lists inline citations on every answer, read on Sep 29, 2026, and Enterprise Pro at $34 per seat a month, billed annually, read on Oct 5, 2026.
Highest-scored for your situation
One tool per situation: the highest-scored of the 13 whose reviews describe that situation. Each card names what it gives up.
Crayon is the highest-scored of the tools with team reviews, and 9 of its 10 tagged reviews come from teams; it lists native Salesforce and HubSpot integrations and win rates by competitor.
SpyFu is the highest-scored of the tools with agency reviews, but it has 1 tagged review in all; its Team / Agency plan is $187 a month, billed annually, and includes 5 users.
BuiltWith is the highest-scored of the tools with solo reviews, but only 1 of its 13 tagged reviews is a solo user's; Pro is $495 a month, with unlimited technologies and 1 system login.
All 13, side by side
Sorting reorders the table; it never changes a rank. Rank follows score, nothing else.
Sort by
| Rank | Tool | Score | Entry price | Trial | Best for | Actions |
|---|---|---|---|---|---|---|
| 1 | Crayon |
7.8 | Quote | Team | ||
| 2 | SpyFu |
7.7* | $29/mo billed annually | Agency | ||
| 3 | Perplexity |
7.7* | $20/mo (billing period not stated) | Team | ||
| 4 |  Harmonic |
7.7* | Quote | |||
| 5 | BuiltWith |
7.6 | $295/mo | Team | ||
| 6 |  Ahrefs |
7.6* | $29/mo | |||
| 7 |  Brand24 |
7.6* | $249/mo | |||
| 8 |  Brandwatch |
7.6* | Quote | |||
| 9 |  Semrush |
7.6* | $139.95/mo | |||
| 10 |  Sprinklr |
7.6* | Not published | |||
| 11 |  6sense |
7.3 | Quote | Team | ||
| 12 |  Similarweb |
7.1 | $129/mo | Team | ||
| 13 |  Crunchbase |
6.3 | $99/mo | Team |
Entry prices read on each vendor's public pricing page where one exists; the oldest reading dates from Sep 28, 2026. Some of these prices have not been read again for 6 months. Check the vendors' pages before you buy. * Under 10 tagged reviews: the score is weighted toward the site average; with none, it comes from the averages of the tools we score. How we score
The top six, in detail
The first six rows of the table, in rank order: what the reviews and the vendor's pages say about each one.
Crayon scores 7.8 on 10 tagged reviews. Ease of setup scores 8.7 on 6 tagged reviews and support quality 7.8 on 5 tagged reviews, while feature depth scores 7.5 on 9 tagged reviews. Feature range draws 3 favourable mentions and Integrations draw 1 negative mention. Crayon is priced on request.
- Ease of setup scores 8.7 on 6 tagged reviews
- Feature range draws 3 favourable mentions
- Feature depth scores 7.5 on 9 tagged reviews
- Integrations draw 1 negative mention, 2 favourable
SpyFu scores 7.7 on 1 tagged review. Ease of setup scores 8.6, feature depth 7.8 and value for money 8.5, each on 1 tagged review. Basic is $29 a month, billed annually, read on Sep 29, 2026. The help center states that current results track Google only, read on Sep 29, 2026.
- Ease of setup scores 8.6 on 1 tagged review
- Value for money scores 8.5 on 1 tagged review
- Basic lists 10k row search results, read Oct 5, 2026
- API billed pay-as-you-go beyond a $40 credit
Perplexity scores 7.7 on 1 tagged review. Feature depth scores 7.8 and value for money 8.5, each on 1 tagged review. The product page lists inline citations on every answer, read on Sep 29, 2026. Enterprise Pro lists $34 per seat a month, billed annually, and Enterprise Max $271 per seat a month, billed annually, read on Oct 5, 2026.
- Value for money scores 8.5 on 1 tagged review
- Inline citations listed on every answer
- Enterprise Pro lists $34 per seat a month, billed annually
- Feature depth scores 7.8 on 1 tagged review
Harmonic tracks companies and people as they hire, fundraise and launch products, per the vendor's pages read on Sep 26, 2026. Scouts run recurring searches and alert on triggers, read on Sep 27, 2026, and a Chrome extension shows company and team data on a company's website. No plan shows a price, read on Oct 3, 2026. The site holds no tagged review counts for Harmonic.
- Lists 40M companies, 200M people and 250K investors
- Scouts run recurring searches and alert on triggers
- No price on any plan, read on Oct 3, 2026
- Refunds left to the vendor's discretion, read Sep 26, 2026
BuiltWith scores 7.6 on 13 tagged reviews up to Sep 2026. Feature depth scores 8.3, and 4 of the 5 tagged reviews that discuss it read as favourable. Data accuracy draws 2 negative mentions. Basic is $295 a month, read on the vendor's page on Oct 4, 2026, and lists 2 technologies.
- Results and time saved: 3 favourable mentions, none negative
- Feature depth scores 8.3 on 5 tagged reviews
- Data accuracy draws 2 negative mentions, none favourable
- Ease of setup scores 7.4 on 3 tagged reviews
Ahrefs lists Site Explorer for backlink analysis, Keywords Explorer for keyword research, rank tracking across 190 locations and Site Audit for 170+ issues, read on Sep 29, 2026. Starter allows 200 credits a month, and Enterprise has a minimum 1-year subscription. The site holds no tagged review counts for Ahrefs.
- Site Explorer analyses backlinks for any website
- Rank tracking across 190 locations on desktop and mobile
- Starter allows only 200 credits a month
- Enterprise needs a minimum 1-year subscription
Beyond the scores
Rivals here means other companies in your market, and the metrics are search, brand conversation, company data and website technology; the sections below read scope, price and evidence.
These tools measure search, brand conversation, company or technology data
Competitive benchmarking tools differ first in what they measure about a rival, so match the metric to the tool. For search, SpyFu lists competitor SEO and PPC keywords and Google Ads history, and Semrush lists competitor analysis, rank tracking and AI visibility tracking. For brand conversation, Brand24 lists sentiment and share of voice, Brandwatch image analysis, and Sprinklr paid, owned and earned media in one dashboard. For a rival's website, BuiltWith offers a one-click lookup across 127,692 technologies and Similarweb lists alerts on traffic, tech, news and ad networks. For company data, Crunchbase lists private company profiles and forecasts, and Harmonic tracks hiring, funding and growth signals. Crayon monitors rival sites, pricing, news and reviews. All read between Sep 26 and Oct 13, 2026.
Entry prices run from free plans to quotes, and billing cycles differ
Entry points differ, read between Sep 29 and Oct 13, 2026. Semrush has a free plan, and its SEO plan is $139.95 a month. Brand24's Individual plan is $249 a month, and its Enterprise plan starts at $1,499 a month, billed annually. Similarweb's Individual plan is $129 a month, Crunchbase's Pro plan is $99 a month, and BuiltWith's plans run from $295 a month on Basic to $995 on Team. Harmonic and 6sense show no price on any plan, read on Oct 3, 2026, and this page reads no price for Crayon, Brandwatch or Sprinklr. Brand24 publishes a 14-day trial. Semrush, Crunchbase and Similarweb each publish a 7-day free trial.
Tagged review counts differ widely, and several tools have none
The scores rest on very different amounts of evidence. Crunchbase scores 6.3 on 32 tagged reviews up to Sep 2026; its price level draws 19 negative mentions and data freshness 14, while ease of use draws 32 favourable mentions. 6sense scores 7.3 on 22 tagged reviews: data accuracy draws 150 negative mentions among 152, and feature range 213 favourable mentions. Semrush, Ahrefs, Brand24, Brandwatch, Sprinklr and Harmonic have no tagged review counts on the site, so each score comes from the averages of the tools we score, not from reviews of that tool. In the table, an asterisk marks every score resting on fewer than 10 tagged reviews.
Before you choose
Start with the rivals your buyers actually weigh you against, then check that a tool covers them on the metric you care about. This page does not know your market, so it ranks the tools, not the rivals; the scope section above says what each tool measures.
Pick the few metrics that change a decision: search visibility and keywords, share of voice in brand mentions, pricing and product changes, and the technology a rival's website runs. The scope section above says which tools list which kind of data.
On this page, benchmarking means setting your own numbers against a rival's on the same metrics. Reading a rival's strategy or positioning is wider, and this page scores no tool on it.
It depends on the tool. Brand24 lists 25M+ sources, including social, news, blogs, videos, forums and podcasts, and Brandwatch lists an archive of 1.7T conversations, read on Sep 29 and Oct 5, 2026. This page reads no audit of how any vendor collects its data.
This page reviews no free Google tool, so it cannot say how far they go. It does show which tools list a free plan or version on the pages read between Sep 29 and Oct 4, 2026, among them Semrush, Ahrefs and SpyFu.
Re-run it when a decision depends on it, such as a pricing change or a budget review, and keep the same metrics each time so the runs compare. Retention can limit how far back a run looks: Brand24's Individual plan keeps mentions for 1 month, against 12 months on Team and above, read on Oct 4, 2026.
Where to go next
The pages this ranking links to: its category, neighbouring rankings and guides.
* Under 10 tagged reviews: the score is weighted toward the site average; with none, it comes from the averages of the tools we score.
Affiliate linksThis page contains affiliate links: some vendors pay us a commission when you subscribe through their Try button. Scores come from public user reviews, on the same grid for every scored tool. Affiliate disclosure
Score colours: under 77 to 7.47.5 to 7.98 and above* Under 10 tagged reviews: the score is weighted toward the site average; with none, it comes from the averages of the tools we score.
Four dimensions only. The fifth changes with the category, so it would not compare.