Editorial Policy
How we research, write, and maintain every page on this site, and the rules that govern what we publish.
Our Commitment
Independence is not a feature. It is the baseline.
Prospecting Manual publishes reviews, comparisons, guides, and shortlists covering the B2B outbound software market. Every editorial decision on this site is made without vendor input. No tool pays for placement, coverage, favorable framing, or early access in exchange for positive treatment.
Affiliate relationships exist on some pages. Where they do, they are disclosed visibly. Earning a commission on a tool does not change how we evaluate it, and tools with no affiliate program are reviewed on identical criteria.
What We Cover
Coverage decisions are driven by search demand and buyer need
We cover a tool when there is documented buyer demand for independent guidance on it. Coverage is not offered for sale. A vendor reaching out does not accelerate or guarantee a review. We do not accept sponsored content in any form.
Research Standards
Every claim must trace to a primary source
We use publicly available product documentation, published pricing pages, official changelogs, and hands-on evaluation notes as our primary sources. A feature or pricing claim is only published when it can be confirmed from at least one of these sources.
When source data is ambiguous or conflicting, we flag the uncertainty in the copy rather than resolving it by guessing. Phrases like "based on available documentation" or "pricing not publicly confirmed" are intentional editorial signals, not placeholder text.
Review Methodology
Tool reviews follow a consistent, documented evaluation framework
Each tool review covers the same core dimensions: feature set, pricing structure, ideal customer profile, stack fit, known limitations, and positioning relative to direct alternatives. No review is published without addressing at least one named limitation. Balanced coverage means accurate coverage, not forced neutrality.
We define a clear ideal customer profile for every tool we review. "Works for most teams" is not a useful editorial position. We state who the tool is best suited for and where it underperforms, because that is the information buyers actually need.
Affiliate Disclosure
Every page with an affiliate link carries a visible disclosure
Some links on this site are affiliate links. If you click through and purchase a tool, we may earn a commission at no additional cost to you. The disclosure appears on the page itself, adjacent to the link or at the foot of the page, not buried in a policy document.
Affiliate status does not determine which tools appear in shortlists or which tools rank above others in comparisons. A tool without an affiliate program can and does receive top placement when the data supports it. A tool with an affiliate program can and does receive a negative recommendation when the data warrants it.
Content Updates
Pages are updated when material facts change, not on a fixed schedule
Outbound tools change frequently: pricing tiers get restructured, features are deprecated, and new plans launch without notice. We monitor covered tools and update pages when a material change affects the accuracy of the review, comparison, or recommendation.
Each page carries a last-verified date so readers can assess how current the information is. A page that has not been updated recently may still be accurate. A recent update date signals that the content has been checked against current product documentation.
Corrections
Errors are corrected on discovery, not archived
If a published claim is wrong, we correct it. We do not append correction notes that leave the original error visible. The corrected version replaces the original, and the last-verified date is updated. If you find an error, contact us using the address on the site.
Editorial Independence
No vendor has editorial access before or after publication
Vendors are not shown drafts before publication. They do not receive advance notice of negative coverage. They do not have the ability to request changes to published content. If a vendor disputes a factual claim and provides primary-source evidence that the claim is wrong, we investigate and correct accordingly. Disputes about tone or framing are not grounds for editorial changes.
Last Updated
Policy version: March 2026
This editorial policy was last reviewed and updated in March 2026. If you have questions about how these standards apply to a specific page, reach out through the contact address on this site.