Brand24 Review: Mention Tracking at a Workable Price
Brand24 fits growing businesses and small agencies that track online mentionsIn this Brand24 review, Individual keeps mentions for 1 month and tracks 3 keywords at $199 a month, billed annually, read between Sep 29 and Oct 4, 2026.
Every score on this page validated by the site owner · latest validation Oct 16, 2026 · How we score
Brand24 in three sentences
Brand24 is an AI social listening tool that tracks online mentions across 25M+ sources, read on Sep 29, 2026. Individual is $199 a month, billed annually, with 3 keywords and 2K mentions a month, read between Sep 29 and Oct 4, 2026. This Brand24 review holds no tagged review count, so it draws no sentiment reading from its score.
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What it costs
Five plans. Every figure read on the vendor's pricing page between Sep 29 and Oct 4, 2026.
Spotted a change? Tell us
- Keywords
- 3
- Mentions per month
- 2K
- Users
- 1
- Update frequency
- Every 12h
- Keywords
- 7
- Mentions per month
- 10K
- Users
- Unlimited
- Update frequency
- Every hour
- Keywords
- 12
- Mentions per month
- 40K
- Users
- Unlimited
- Update frequency
- Realtime
- Keywords
- 25
- Mentions per month
- 100K
- Users
- Unlimited
- Update frequency
- Realtime
- Keywords
- Custom
- Mentions per month
- Custom
- Users
- Unlimited
- Update frequency
- Realtime
Prices read on the pricing page: Individual $199 a month, billed annually; Business $599 a month, billed annually.
Enterprise read on the pricing page as from $1,499 a month, billed annually.
Scores set with no tagged review counts.
What you get, what you don't
Five things Brand24 does, one it doesn't. The miss is marked because it decides for some readers.
- SlackNative
- Microsoft TeamsNative
- ChatGPTNative
- Power BIVia Zapier or API
- Looker StudioVia Zapier or API
- Data hostedUSA and Poland
- GDPR data processing agreementIn Terms (EU clients)
- SOC 2 reportNot published
- Single sign-onNot published
- ChannelsChat and email
- HoursNot published
- PhoneNot published
- Tagged reviewsNone discuss support
The data behind the score
Our five scores against the average of the tools we score.
Should you buy it?
Name your dealbreaker. No profile is scored on its own yet: too few tagged reviews per profile, so the page shows the overall score.
Buy it if You track brand mentions on set keywords and want sentiment and alerts in Slack, Teams or email, with Individual at $199 a month, billed annually. Skip it if You need mentions older than 30 days when a project starts, or more than 3 keywords on Individual.
Individual keeps mentions for only 1 month Individual keeps mentions for 1 month, while Team, Pro, Business and Enterprise keep them for 12 months, read on Oct 4, 2026. We hold no published fact that shows another tool here does better.
New projects start with the last 30 days New projects start with the last 30 days of data, and historical data is not collected beyond 30 days, read on Sep 29, 2026. We hold no published fact that shows another tool here does better.
The trial stops at 10 keywords and 30K mentions The 14-day trial is capped at 10 keywords and 30K mentions, read on Sep 29, 2026. We hold no published fact that shows another tool here does better.
Questions to ask the vendor
- Can mentions older than 30 days be loaded into a new project?New projects start with the last 30 days of data, read on Sep 29, 2026.
- What happens to mentions on Individual after the first month?Individual keeps mentions for 1 month, read on Oct 4, 2026.
- What does Enterprise cost beyond the from-price, and is a monthly cycle possible?Enterprise is from $1,499 a month, billed annually, read on Oct 4, 2026; no monthly cycle was found.
If Brand24 isn't it
Three tools we score in this category. Each card names where the tool is weaker. 1-month archive on Individual, No data before 30 days and Capped trial have no card: we hold no published fact that shows another tool here does better. Click a card, or a name below, to put it next to Brand24.
- Unlimited competitor tracking, read on Sep 29, 2026
- Setup draws 5 negative mentions, its most cited drawback
- Built-in win/loss analysis by competitor, read on Sep 29, 2026
- Integrations draws 1 negative mention, its most cited drawback
- Unlimited listening alerts on every plan, read on Sep 29, 2026
- Annual plans, shorter terms may cost a premium; Brand24 has no commitment
Brand24 vs Kluethe three alternatives
 Brand24 |
Klue |
Crayon |
Kompyte |
|
|---|---|---|---|---|
| Our score | 7.6* | 8.0 | 7.8 | 7.6* |
| Price and plan | ||||
| Entry price | $249 /mo | Not published | Quote | Quote |
| Free plan | No free plan stated | No free plan stated | No free plan stated | No free plan stated |
| Free trial | 14-day free trial | No free trial stated | No free trial stated | No free trial stated |
| Four dimensions, same grid | ||||
| Ease of setup | 8.4 | 8.0 | 8.7 | 8.4 |
| Feature depth | 7.5 | 8.4 | 7.5 | 7.5 |
| Value for money | 8.3 | 9.0 | 8.6 | 8.3 |
| Support quality | 7.3 | 8.5 | 7.8 | 7.3 |
| Fit | ||||
| Slack integration | Native | Native | Native | Native |
| Support channels | Chat and email | Email, video, chat | Phone and email | Dedicated CSM |
| Main strength | Social listening and sentiment analysis | Competitor battlecards and monitoring | Sparks AI agent for research | Competitor tracking and AI summaries |
Klue's Ask Klue does chat-based research across win-loss data, and battlecards pull from any Salesforce object, read between Sep 29 and Oct 5, 2026.
Crayon's Sparks agent covers research, analysis and enablement, and Crayon Answers gives generative AI answers to reps, read on Sep 29, 2026.
Kompyte tracks competitor websites, ads and social, plus reviews, content and job postings, with 25 user licenses on Essentials, read on Sep 29, 2026.
Slack is listed as a native integration for Brand24, Kompyte, Crayon and Klue, read on Sep 29, 2026.
Same five-dimension grid for every tool; the fifth dimension changes with the category and stays out of this table. Prices and integrations read on each vendor's public pages between Sep 29 and Oct 5, 2026. * Under 10 tagged reviews: the score is weighted toward the site average; with none, it is the site average. Some of these prices have not been read again for 6 months. Check the vendors' pages before you buy.
What the vendor's pages say, in depth
Brand24 tracks mentions across 25M+ sources with built-in sentiment
Brand24's site describes an AI social listening tool that tracks online mentions, read on Sep 29, 2026. It monitors 25M+ sources, listed as social, news, blogs, videos, forums and podcasts, read on Sep 29, 2026. Sentiment labels each mention positive, neutral or negative, read on Oct 4, 2026.
An AI assistant answers plain-language questions on mention data, read on Sep 29, 2026. Anomaly detection, hashtag tracking, AI visibility tracking and share of voice are listed on the vendor's pages, read on Sep 29, 2026, and AI Insights weekly reports and topic analysis on Oct 4, 2026.
Individual costs $199 a month, billed annually, for 3 keywords
Individual is $199 a month, billed annually, with 3 keywords, 2K mentions a month, 1 user and updates every 12h. Team is $299 a month, billed annually, with 7 keywords, 10K mentions a month, unlimited users and hourly updates. Pro is $399 a month, billed annually, with 12 keywords, 40K mentions a month and realtime updates. Prices, mention limits and update frequency read on Sep 29, 2026; keyword counts read on Oct 4, 2026.
Billed monthly, Individual is $249, Team $349, Pro $499 and Business $699 a month, read on Sep 29, 2026. Business is $599 a month, billed annually, with 25 keywords and 100K mentions a month. Enterprise is from $1,499 a month, billed annually, with a custom keyword count and mentions limit, read on Oct 4, 2026.
The Brand24 free trial lasts 14 days
Brand24 publishes a 14-day free trial, read on Sep 29, 2026, and states that no credit card is required, read on Oct 4, 2026. The trial is capped at 10 keywords and 30K mentions, read on Sep 29, 2026.
Brand24 states there is no commitment and that a plan can be cancelled at any time, read on Oct 4, 2026.
Individual keeps mentions for 1 month, other plans for 12
Individual keeps mentions for 1 month from the collection date, while Team, Pro, Business and Enterprise keep them for 12 months, read on Oct 4, 2026.
A new project starts with a sample of the last 30 days of data. The help center states that Brand24 holds no data older than 30 days, with the exception of special cases where a custom solution may be possible, read on Sep 29, 2026.
Brand24 API access is included on Enterprise
Brand24 API access is included by default on every Enterprise plan, with no add-on fee, read on Sep 29, 2026. Slack, Microsoft Teams and ChatGPT are listed as native integrations; Power BI and Looker Studio connect via Zapier or API, read on Sep 29, 2026.
Team alerts reach Slack, Teams, email or the app, and reports export as PDF, CSV or PPTX, read on Sep 29, 2026. Hosting is in the United States and Poland, and a data processing agreement for EU clients sits in the terms, read on Sep 29, 2026. The help center lists chat and email contact, read on Sep 29, 2026.
Before you commit
Individual includes 3 keywords, Team 7, Pro 12 and Business 25, and Enterprise has a custom keyword count, read on Oct 4, 2026. The trial is capped at 10 keywords, read on Sep 29, 2026.
This page holds no fact on how sentiment handles sarcasm or slang, so it sets no claim on it. Brand24 lists built-in sentiment that labels each mention positive, neutral or negative, read on Oct 4, 2026.
The vendor lists 25M+ sources: social, news, blogs, videos, forums and podcasts, read on Sep 29, 2026. This page holds no fact on X or TikTok specifically, so it sets no claim on them.
Update frequency is every 12h on Individual, every hour on Team and realtime on Pro, Business and Enterprise, read on Sep 29, 2026. This page holds no fact on the delay between publication and capture, so it sets no claim on it.
This page holds no fact on replying to mentions or marking them as handled, so it sets no claim on it. Brand24 lists alerts on chosen mentions in Slack, Teams, email or the app, read on Sep 29, 2026.
The vendor's features page lists reports that export as PDF, CSV or PPTX, read on Sep 29, 2026. Its agencies page lists share of voice against competitors, read on Sep 29, 2026.
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