Klaviyo vs HubSpot: Ecommerce Messaging Against CRM Marketing
Klaviyo vs HubSpot: HubSpot scores 7.3 on our grid, above Klaviyo's 6.8. Klaviyo scores 7.5 on ease of setup against 6.8; HubSpot scores 7.5 on value for money against 4.8.
HubSpot7.3
vs
Klaviyo6.8
Every score on this page validated by the site owner · latest validation Oct 16, 2026 · How we score
HubSpot and Klaviyo, side by side
The tinted card has the higher score. The table below shows where the gap comes from.
- Value for money 7.5 against 4.8
- Trial 14-day free trial against none stated for Klaviyo
Pick HubSpot if value for money matters most: it scores 7.5 against 4.8 for Klaviyo.
- Ease of setup 7.5 against 6.8
Pick Klaviyo if ease of setup matters most: it scores 7.5 against 6.8 for HubSpot.
Line by line
A value is marked only when it is clearly higher: by 0.3 on the score or 0.5 on a dimension, with at least 30 tagged reviews behind each of the two values. The fifth dimension changes with the category and stays out of this table.
| HubSpot |
Klaviyo |
|
|---|---|---|
| Our score | 7.3 | 6.8 |
| Four dimensions, same grid | ||
| Ease of setup | 6.8 | 7.5 |
| Feature depth | 7.9 | 8.2 |
| Value for money | 7.5 | 4.8 |
| Support quality | 8.3 | 5.6 |
| Price and plan | ||
| Entry price | From $7/seat /mo (billing period not stated) | $0 |
| Free plan | Free plan | Free plan |
| Free trial | 14-day free trial | No free trial stated |
| Fit | ||
| Team size | Team · Agency | Team · Agency |
| Public reviews | 14,000+ | 2,200+ |
Klaviyo is a general-purpose tool: its public review count covers every use; tagged reviews about other uses are left out of its scores.
Team size comes from tagged reviews, or from the vendor's own pages when reviews name none.
HubSpot scores 0.5 points higher overall on our grid. Entry prices: HubSpot from $7/seat /mo (billing period not stated), Klaviyo $0.
Entry prices read on each vendor's public pricing page; the older of the two readings dates from Oct 12, 2026. Some of these prices have not been read again for 6 months. Check the vendors' pages before you buy.
What separates the two, in the tagged reviews
Klaviyo vs HubSpot serve different readers: online stores and sales teams
This page serves ecommerce and DTC brands weighing Klaviyo against HubSpot, and B2B buyers who met Klaviyo by name. Klaviyo lists B2C brands as its audience, and Shopify, WooCommerce, BigCommerce and Wix as native integrations, read on Sep 28, 2026; its score rests on 101 tagged reviews. HubSpot's Sales Hub lists sales teams as its audience, read on Sep 28, 2026; its score rests on 85.
Klaviyo vs HubSpot pricing: both list a Free plan, in different units
Prices were read on each vendor's pricing page, Klaviyo's on Oct 19, 2026 and HubSpot's on Oct 12, 2026. Klaviyo prices plans by active profiles, and its Free plan lists up to 250 of them and 500 emails a month. HubSpot lists a Free plan at $0 a month for up to 2 users, and its Starter plan starts at $7 per seat a month. The units differ, so the page does not compare the two prices.
Klaviyo is clearly higher on ease of setup, 7.5 against HubSpot's 6.8
Ease of setup is the dimension where Klaviyo is clearly higher: it scores 7.5, with 42 of the 76 tagged reviews on it positive. HubSpot scores 6.8, with 26 of the 58 tagged reviews on it positive. The learning curve draws negative mentions for both: 15 of Klaviyo's 17 mentions and 394 of HubSpot's 400.
HubSpot is clearly higher on value for money, 7.5 against Klaviyo's 4.8
Value for money is the dimension where HubSpot is clearly higher: it scores 7.5, with 28 of the 56 tagged reviews on it positive. Klaviyo scores 4.8, with 12 of the 70 tagged reviews on it positive. Price level draws 38 of Klaviyo's 48 mentions as negative, and 337 of HubSpot's 348. Neither tool is clearly higher on feature depth: Klaviyo scores 8.2 on 86 tagged reviews. HubSpot scores 7.9 on 80.
Before you choose
The page does not compare them: Klaviyo prices plans by active profiles, 250 on Free, and HubSpot's Sales Hub Starter starts at $7 per seat a month, so no like-for-like price at the same contact count is read.
Klaviyo lists abandoned cart reminders and a native Shopify integration, read on Sep 28, 2026; integrations draw 24 favourable of its 28 mentions. This page reads no such fact for the Sales Hub plans, so it cannot say.
Klaviyo lists 350+ pre-built integrations, and open APIs and webhooks, read between Sep 28 and Oct 6, 2026. HubSpot lists deal pipelines and a Free plan for up to 2 users; no link between them is read.
HubSpot lists sales teams as its audience and Klaviyo lists B2C brands, both read on Sep 28, 2026. HubSpot scores 7.7 among teams on 38 tagged reviews.
Klaviyo's homepage lists a B2C CRM, read on Oct 6, 2026, and email and SMS built in; its Free plan lists 500 emails a month. This page does not compare that CRM with a sales CRM.
This page reads no import or migration tool from either vendor, so it cannot say what moves. Klaviyo lists no refund on immediate cancellation, read on Sep 28, 2026, and billing draws 7 negative mentions.
Where to go next
Each tool's review and alternatives, the pages this duel links to, and the method.