Apollo Review: Where the Database Ends and the Sequencer Begins
Apollo suits teams that want a database and sequences in one toolIn this Apollo review, feature range draws 564 negative mentions, data accuracy 479 and learning curve 467.
Every score on this page validated by the site owner · latest validation Oct 16, 2026 · How we score
Apollo in three sentences
Apollo.io is an AI-driven go-to-market platform combining a B2B contact database, sales engagement and automation agents, per its home page read on Sep 25, 2026. Scores rest on 104 tagged reviews, and ease of use has 1,619 favourable mentions. Feature range draws 564 negative mentions and data accuracy 479.
See it before you read on
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What it costs
Four plans. Every figure read on the vendor's pricing page on Oct 3, 2026.
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- Credits
- 75 credits per seat per month, granted upfront
- Sequences
- 2
- Website Visitors
- 20 companies monthly
- Real-time Form Enrichment
- 5
- Credits
- 2,500 credits per seat per month, granted upfront
- Sequences
- Unlimited
- Website Visitors
- 100 companies monthly
- Real-time Form Enrichment
- 10
- Credits
- 4,000 credits per seat per month, granted upfront
- Sequences
- Unlimited
- Website Visitors
- 100 companies monthly
- Real-time Form Enrichment
- 10
- Credits
- 6,000 credits per seat per month, granted upfront
- Sequences
- Unlimited
- Website Visitors
- 100 companies monthly
- Real-time Form Enrichment
- 10
Plan prices read on the vendor's page: Basic $65 per seat a month billed monthly, or $49 billed annually.
Scores calculated on 104 tagged reviews; global score 6.8.
What you get, what you don't
Six things Apollo does. None of the six is missing on the vendor's pages; the weak spots are in what reviewers say, below.
- HubSpotNative
- SalesforceNative
- ChatGPTNative
- ClaudeNative
- Data hostedUnited States
- GDPR data processing agreementAvailable
- SOC 2 reportSOC 2 Type II
- Single sign-onAvailable
- ChannelsChat & live calls
- HoursWeekdays 6am-6pm PT
- PhoneNot published
- Read as negative13 of 21 tagged reviews
The data behind the score
Our five scores against the average of the tools we score.
Should you buy it?
Name your dealbreaker. No profile is scored on its own yet: too few tagged reviews per profile, so the page shows the overall score.
Buy it if You want contact search, sequences and a dialer in one platform. Skip it if You put data accuracy or a short learning curve first.
Feature range draws 564 negative mentions 564 negative mentions of feature range, against 1,340 favourable; 40 of the 74 tagged reviews that discuss feature depth read as favourable. We hold no published fact that shows another tool here does better.
Data accuracy draws 479 negative mentions 479 of the 505 mentions of data accuracy are negative; 31 of the 65 tagged reviews that discuss data quality read as favourable. We hold no published fact that shows another tool here does better.
Learning curve draws 467 negative mentions 467 of the 469 mentions of learning curve are negative, and 2 are favourable. We hold no published fact that shows another tool here does better.
Questions to ask the vendor
- How many credits does an email or a phone number cost on my plan?Credits and quotas draw 13 negative mentions; credits are granted per seat.
- What accuracy do you stand behind for the regions and titles I target?Data accuracy draws 479 negative mentions.
- How long does a new user take to learn the platform, and what onboarding is included?Learning curve draws 467 negative mentions.
- Can I leave before the term ends and get a refund for unused seats?Payments are listed as non-refundable; cancellation takes effect at term end.
If Apollo isn't it
Three tools we score in this category. Each card names where the tool is weaker. Feature range, Data accuracy and Learning curve have no card: we hold no published fact that shows another tool here does better. Click a card, or a name below, to put it next to Apollo.
- Dialer connection to Aircall or Ringover; Free plan of 100 leads a month
- Speed and performance draws 4 negative mentions
- Email finder, verifier and sequences, with lead enrichment at no credit cost
- Price level draws 18 negative mentions
- Phone-verified mobile contact data, with intent data on the Pro plan
- Data accuracy draws 107 negative mentions
Apollo vs Zeliqthe three alternatives
 Apollo |
Zeliq |
Hunter |
Cognism |
|
|---|---|---|---|---|
| Our score | 6.8 | 8.6 | 8.5 | 8.1 |
| Price and plan | ||||
| Entry price | $65 /seat /mo | $59 /seat /mo | $49 /mo | Quote |
| Free plan | Free plan | Free plan | Free plan | No free plan stated |
| Free trial | 14-day free trial | 14-day free trial | No free trial | No free trial stated |
| Four dimensions, same grid | ||||
| Ease of setup | 7.6 | 8.1 | 9.3 | 9.4 |
| Feature depth | 7.3 | 8.2 | 7.5 | 7.6 |
| Value for money | 7.1 | 9.2 | 7.8 | 9.6 |
| Support quality | 5.4 | 8.6 | 9.1 | 8.4 |
| Fit | ||||
| CRM integration | HubSpot, Salesforce | HubSpot, Salesforce, Pipedrive | HubSpot, Salesforce, Pipedrive | Salesforce, HubSpot, Pipedrive |
| Support channels | Chat & live calls | Email and chatbot | Chat, email | Not published |
| Main strength | Built-in sequences, dialer and meetings | Multi-provider contact enrichment | Email finder and domain search | AI account research |
Zeliq scores 8.6 on 31 tagged reviews. It lists multichannel sequences of emails, social messages and calls, read on Oct 3, 2026.
Hunter scores 8.5 on 105 tagged reviews. It lists a Free plan with 50 credits a month, read on Sep 26, 2026.
Cognism scores 8.1 on 94 tagged reviews. It lists firmographic and technographic filters, read on Sep 25, 2026.
Entry paid plans, billed monthly: Apollo Basic $65 per seat a month; Zeliq Starter $59 per user; Hunter Starter $49 a month; Cognism Standard and Pro quote-only, read on Oct 3, 2026.
Same five-dimension grid for every tool; the fifth dimension changes with the category and stays out of this table. Prices and integrations read on each vendor's public pages between Sep 25 and Oct 4, 2026. Some of these prices have not been read again for 6 months. Check the vendors' pages before you buy.
What the reviews say, in depth
Ease of use has 1,619 favourable mentions
Ease of use has 1,619 favourable mentions and no negative one. Ease of setup scores 7.6, and 32 of the 52 tagged reviews that discuss setup read as favourable. Learning curve draws 467 negative mentions, against 2 favourable.
The vendor lists SPF, DKIM and DMARC configured automatically in Apollo, read on Sep 25, 2026. Setup has 7 mentions, 5 favourable and 2 negative, and onboarding help has 3, 2 of them negative.
Feature range draws 564 negative mentions of Apollo
Feature range has 1,340 favourable mentions and 564 negative ones. Feature depth scores 7.3, and 40 of the 74 tagged reviews that discuss it read as favourable. Sequence builder has 8 favourable mentions and no negative one.
Apollo lists multi-channel sequence steps across email, call and networking platforms, read on Sep 25, 2026, and a built-in dialer on the Basic, Professional and Organization plans, read on Oct 3, 2026. In Apollo AI reviews, AI features have 6 mentions, 5 favourable.
Data accuracy draws 479 negative mentions of Apollo
Data accuracy has 505 mentions, 479 of them negative, and data freshness has 7, 5 of them negative. Data quality scores 6.5, and 31 of the 65 tagged reviews that discuss it read as favourable. Phone accuracy draws 8 negative mentions of its 12, and data coverage has 13 favourable mentions and 6 negative.
Apollo lists 240M+ contacts and 30M+ companies, read on Oct 3, 2026, and a waterfall that fills each record with Apollo data first and then 20+ partners, read on Sep 25, 2026. They are vendor claims, not measures by the site.
Basic is $65 per seat a month, billed monthly
Apollo cost begins with a Free plan at $0 for 75 credits per seat a month, then Basic at $65 per seat a month billed monthly, or $49 billed annually, for 2,500 credits, read on Oct 3, 2026. Professional is $99 per seat a month billed monthly, or $79 billed annually, and Organization $119 per seat a month, billed annually, with a minimum of 3 seats.
Price level has 30 mentions, 9 of them negative, and credits and quotas draw 13 negative mentions of their 14. Value for money scores 7.1, and 31 of the 62 tagged reviews that discuss value read as favourable. Apollo lists a 14-day free trial, read on Sep 25, 2026.
Support quality scores 5.4 on 21 tagged reviews
Support quality scores 5.4, and 8 of the 21 tagged reviews that discuss support read as favourable. Customer support has 17 mentions, 10 of them negative.
The vendor lists a support chat with Apollo's AI support and live calls with support agents on paid plans, and support on weekdays from 6am to 6pm Pacific Time, read on Sep 25, 2026.
Cancellation takes effect at the end of the term
Cancellations take effect at the end of the current plan term, read on Oct 3, 2026, and the terms list payments as non-refundable, with no refunds for partially used services, read on Sep 25, 2026. Billing and renewals draw 4 negative mentions of their 5.
The vendor lists SOC 2 Type II and a data processing agreement, read on Sep 25, 2026, and single sign-on as available, read on Oct 26, 2026. The site does not rule on legal compliance.
Before you commit
Organization is $119 per seat a month, billed annually, with a minimum of 3 seats, read on Oct 3, 2026. It lists 6,000 credits per seat a month, read on Oct 3, 2026. Apollo lists single sign-on as available without naming a plan, read on Oct 26, 2026.
The site holds no fact on whether unused credits expire. Basic lists 2,500 credits per seat a month, granted upfront, and 30,000 per seat a year, read on Oct 3, 2026. Credits and quotas draw 13 negative mentions.
Data accuracy has 505 mentions, 479 of them negative. Phone accuracy draws 8 negative mentions, and email accuracy has 18 mentions, 13 favourable and 4 negative. Data quality scores 6.5, and 31 of the 65 tagged reviews that discuss it read as favourable.
The site holds no fact on account suspension. Billing and renewals draw 4 negative mentions of their 5, and the terms list payments as non-refundable, with no refunds for partially used services, read on Sep 25, 2026.
Apollo lists multi-channel sequence steps across email, call and networking platforms, read on Sep 25, 2026, with unlimited sequences on Basic and 2 on Free, read on Oct 3, 2026. Sequence builder has 8 favourable mentions and no negative one. The site does not rate it against a dedicated sequencer.
Apollo lists 240M+ contacts and 30M+ companies, read on Oct 3, 2026. This page gives no split by country and ranks no database size: vendors count contacts, profiles and records in different units.
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