Apollo vs Clay: Ready-Made Data Against Assembled Enrichment
Apollo vs Clay: Apollo holds a contact database, Clay enriches records from third-party vendors, and Apollo scores 6.8 on 104 tagged reviews. Clay scores 6.8 on 28 tagged reviews and lists Apollo.io among its native integrations.
Apollo6.8
vs
Clay6.8
Every score on this page validated by the site owner · latest validation Oct 16, 2026 · How we score
Apollo and Clay, side by side
Neither card is tinted: the scores are less than 0.3 points apart, or the tagged reviews are too few to compare them.
Pick Apollo if you want contacts and sequences in one tool: ease of setup scores 7.6.
Pick Clay if you build enrichment workflows: feature depth scores 8.1.
Line by line
A value is marked only when it is clearly higher: by 0.3 on the score or 0.5 on a dimension, with at least 30 tagged reviews behind each of the two values. The fifth dimension changes with the category and stays out of this table.
| Apollo |
Clay |
|
|---|---|---|
| Our score | 6.8 | 6.8 |
| Four dimensions, same grid | ||
| Ease of setup | 7.6 | 5.3 |
| Feature depth | 7.3 | 8.1 |
| Value for money | 7.1 | 7.2 |
| Support quality | 5.4 | 6.7 |
| Price and plan | ||
| Entry price | $65/seat /mo | From $185/mo |
| Free plan | Free plan | Free plan |
| Free trial | 14-day free trial | 14-day free trial |
| Fit | ||
| Team size | Solo · Team | Team · Agency |
| Public reviews | 11,000+ | 270+ |
Team size comes from tagged reviews, or from the vendor's own pages when reviews name none.
Neither is clearly higher on our grid: Apollo 6.8, Clay 6.8 overall. Entry prices: Apollo $65/seat /mo, Clay from $185/mo.
Entry prices read on each vendor's public pricing page; the older of the two readings dates from Oct 3, 2026. Some of these prices have not been read again for 6 months. Check the vendors' pages before you buy.
What separates the two, in the tagged reviews
Apollo vs Clay pricing: what running both costs each month
Prices were read on each pricing page between Oct 3 and Oct 4, 2026. Apollo's Basic plan costs $65 per seat a month, billed monthly, and its Organization plan $119 per seat a month, billed annually, with a minimum of 3 seats. Clay's Launch plan starts at $185 a month and its Growth plan at $495. Running both means paying both bills; this page compares neither price with the other. Apollo publishes a 14-day free trial; Clay publishes a 14-day trial too.
How Apollo and Clay fit in one prospecting workflow
Apollo lists a B2B contact and company database of 240M+ contacts and multi-channel sequences across email, call and networking steps, with 2 sequences on its Free plan. Clay lists a data marketplace of third-party vendors and multi-provider enrichment waterfalls, with 500 actions a month on its Free plan, and names Apollo.io among its native integrations. Read as a clay vs apollo for sales prospecting comparison, that points to Apollo as the contact source and Clay as the enrichment layer; this page reads no setup guide for using the two together.
Reviewers raise the learning curve for both tools
Apollo's learning curve draws 467 negative mentions of 469, and its data accuracy 479 of 505. Clay's learning curve draws 20 negative mentions of 21, and its price level 13 of 13. On ease of setup, Apollo scores 7.6 on 52 tagged reviews. Clay scores 5.3 on 18 tagged reviews on that dimension; its counts rest on fewer tagged reviews, so this page names no leader.
Before you choose
Apollo's Basic plan is $65 per seat a month, billed monthly; Clay's Launch plan starts at $185 a month, both read between Oct 3 and Oct 4, 2026. This page totals no team size, so it names no cheaper tool.
Clay lists Apollo.io among its native integrations, to find and enrich contacts, so the two can feed one workflow. Clay's Launch plan allows up to 50,000 rows per table; Apollo's Free plan, 100 CRM enrichments a month.
This page reads no contact database of Clay's own: it lists a data marketplace of third-party vendors, with 100 data credits a month on its Free plan. Apollo lists a database of 240M+ contacts.
Apollo lists sequences, 2 on its Free plan at $0, and a built-in dialer on its Basic, Professional and Organization plans. Clay's Launch plan is written for individuals and small teams automating prospecting workflows.
Apollo lists multi-channel sequences, 2 on its Free plan. This page reads no sequence feature for Clay, so it cannot say Clay sends them.
Where to go next
Each tool's review and alternatives, the pages this duel links to, and the method.
Affiliate linksThis page contains affiliate links: some vendors pay us a commission when you subscribe through their Try button. Scores come from public user reviews, on the same grid for every scored tool. Affiliate disclosure