Apollo vs LinkedIn Sales Navigator: Data, Pricing and Reviews
Apollo vs LinkedIn Sales Navigator ends level at 6.8 each, with no overall winner. Apollo scores 7.6 on ease of setup against 7.1; LinkedIn Sales Navigator scores 8.0 on feature depth against 7.3.
Every score on this page validated by the site owner · latest validation Oct 16, 2026 · How we score
Apollo and LinkedIn Sales Navigator, side by side
Neither card is tinted: the scores are less than 0.3 points apart, or the tagged reviews are too few to compare them.
- Value for money 7.1 against 6.2
- Ease of setup 7.6 against 7.1
Pick Apollo if ease of setup matters most: it scores 7.6 against 7.1 for Sales Navigator.
- Feature depth 8.0 against 7.3
Pick LinkedIn Sales Navigator if you need feature depth: it scores 8.0 against 7.3 for Apollo.
Line by line
A value is marked only when it is clearly higher: by 0.3 on the score or 0.5 on a dimension, with at least 30 tagged reviews behind each of the two values. The fifth dimension changes with the category and stays out of this table.
Apollo |
LinkedIn Sales Navigator |
|
|---|---|---|
| Our score | 6.8 | 6.8 |
| Four dimensions, same grid | ||
| Ease of setup | 7.6 | 7.1 |
| Feature depth | 7.3 | 8.0 |
| Value for money | 7.1 | 6.2 |
| Support quality | 5.4 | 5.4 |
| Price and plan | ||
| Entry price | $65/seat /mo | From $119.99/seat /mo |
| Free plan | Free plan | No free plan stated |
| Free trial | 14-day free trial | Free trial (length not stated) |
| Fit | ||
| Team size | Solo · Team | Team |
| Public reviews | 11,000+ | 2,300+ |
Team size comes from tagged reviews, or from the vendor's own pages when reviews name none.
Neither is clearly higher on our grid: Apollo 6.8, LinkedIn Sales Navigator 6.8 overall. Entry prices: Apollo $65/seat /mo, LinkedIn Sales Navigator from $119.99/seat /mo.
Entry prices read on each vendor's public pricing page; the older of the two readings dates from Oct 3, 2026. Some of these prices have not been read again for 6 months. Check the vendors' pages before you buy.
What separates the two, in the tagged reviews
Pricing: Apollo lists a Free plan, Sales Navigator Core starts at $119.99
Apollo lists a Free plan at $0 a month and publishes a 14-day free trial that needs no card. Its Basic plan costs $65 per seat a month billed monthly, or $49 billed annually. LinkedIn Sales Navigator's Core plan starts at $119.99 per month per license and Advanced starts at $159.99; Advanced Plus is quote only, and the free trial on Core and Advanced asks for a card.
Apollo is higher on ease of setup and value for money
Apollo scores 7.6 on ease of setup, on 52 tagged reviews, against 7.1 for LinkedIn Sales Navigator on 36. On value for money Apollo scores 7.1 on 62 tagged reviews against 6.2 on 32 for Sales Navigator. For getting started, Apollo's page, read on Sep 25, 2026, lists SPF, DKIM and DMARC configured automatically.
LinkedIn Sales Navigator is higher on feature depth, 8.0 against 7.3
LinkedIn Sales Navigator scores 8.0 on feature depth, on 58 tagged reviews, against 7.3 for Apollo on 74. Its page lists AI-powered lead and account research, relationship mapping with org chart alerts and 50+ filters. Apollo's page lists a B2B contact and company database with 240M+ contacts, sequences, a dialer and waterfall enrichment across 20+ vendors, so the Apollo.io vs LinkedIn Sales Navigator choice splits along those lines.
Before you choose
Apollo scores 7.3 on feature depth against 8.0 for Sales Navigator, so this page does not call it a like-for-like replacement.
Apollo lists a Free plan, and its Basic plan costs $65 per seat a month billed monthly; Sales Navigator's Core plan starts at $119.99 per month per license.
This page reads no lead-export feature or export rule for Sales Navigator, so it cannot say. Check LinkedIn's terms for your plan before exporting.
Apollo's page lists sequences and an email deliverability suite, with 2,500 credits per seat a month on Basic; Sales Navigator's lists InMail at 50 a month, and this page reads no email sequencing for it.
Apollo's Free plan grants 75 credits per seat a month; Sales Navigator's page names individual sellers among its buyers. This page ranks neither for solo founders.
Sales Navigator's page lists 50+ filters and Apollo's lists waterfall enrichment across 20+ vendors, but this page reads no evidence of teams combining them.
Where to go next
Each tool's review and alternatives, the pages this duel links to, and the method.
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Apollo
LinkedIn Sales Navigator