Lead Databases · Head to head

Apollo vs LinkedIn Sales Navigator: Data, Pricing and Reviews

Apollo vs LinkedIn Sales Navigator ends level at 6.8 each, with no overall winner. Apollo scores 7.6 on ease of setup against 7.1; LinkedIn Sales Navigator scores 8.0 on feature depth against 7.3.

Apollo6.8 vs LinkedIn Sales Navigator6.8

13,000+ public reviews as of Sep 2026 · same 5-dimension grid for every scored tool · Scores last recalculated on Oct 16, 2026

Every score on this page validated by the site owner · latest validation Oct 16, 2026 · How we score

Head to head

Apollo and LinkedIn Sales Navigator, side by side

Neither card is tinted: the scores are less than 0.3 points apart, or the tagged reviews are too few to compare them.

6.8/ 10
Apollo
Sales, marketing, and RevOps teamsClearly higher on 2 of 4 dimensions
  • Value for money 7.1 against 6.2
  • Ease of setup 7.6 against 7.1

Pick Apollo if ease of setup matters most: it scores 7.6 against 7.1 for Sales Navigator.

$65/seat /moFree plan14-day free trialread between Sep 25 and Oct 3, 2026
6.8/ 10
LinkedIn Sales Navigator
Individual sellers and sales teamsClearly higher on 1 of 4 dimensions
  • Feature depth 8.0 against 7.3

Pick LinkedIn Sales Navigator if you need feature depth: it scores 8.0 against 7.3 for Apollo.

From $119.99/seat /moNo free plan statedFree trial (length not stated)read between Sep 26 and Oct 3, 2026
Side by side

Line by line

A value is marked only when it is clearly higher: by 0.3 on the score or 0.5 on a dimension, with at least 30 tagged reviews behind each of the two values. The fifth dimension changes with the category and stays out of this table.

Apollo LinkedIn Sales Navigator
Our score
6.8
6.8
Four dimensions, same grid
Ease of setup
7.6
7.1
Feature depth
7.3
8.0
Value for money
7.1
6.2
Support quality
5.4
5.4
Price and plan
Entry price$65/seat /moFrom $119.99/seat /mo
Free planFree planNo free plan stated
Free trial14-day free trialFree trial (length not stated)
Fit
Team sizeSolo · TeamTeam
Public reviews11,000+2,300+

Team size comes from tagged reviews, or from the vendor's own pages when reviews name none.

Neither is clearly higher on our grid: Apollo 6.8, LinkedIn Sales Navigator 6.8 overall. Entry prices: Apollo $65/seat /mo, LinkedIn Sales Navigator from $119.99/seat /mo.

Entry prices read on each vendor's public pricing page; the older of the two readings dates from Oct 3, 2026.

In depth

What separates the two, in the tagged reviews

Pricing: Apollo lists a Free plan, Sales Navigator Core starts at $119.99

Apollo lists a Free plan at $0 a month and publishes a 14-day free trial that needs no card. Its Basic plan costs $65 per seat a month billed monthly, or $49 billed annually. LinkedIn Sales Navigator's Core plan starts at $119.99 per month per license and Advanced starts at $159.99; Advanced Plus is quote only, and the free trial on Core and Advanced asks for a card.

Apollo is higher on ease of setup and value for money

Apollo scores 7.6 on ease of setup, on 52 tagged reviews, against 7.1 for LinkedIn Sales Navigator on 36. On value for money Apollo scores 7.1 on 62 tagged reviews against 6.2 on 32 for Sales Navigator. For getting started, Apollo's page, read on Sep 25, 2026, lists SPF, DKIM and DMARC configured automatically.

LinkedIn Sales Navigator is higher on feature depth, 8.0 against 7.3

LinkedIn Sales Navigator scores 8.0 on feature depth, on 58 tagged reviews, against 7.3 for Apollo on 74. Its page lists AI-powered lead and account research, relationship mapping with org chart alerts and 50+ filters. Apollo's page lists a B2B contact and company database with 240M+ contacts, sequences, a dialer and waterfall enrichment across 20+ vendors, so the Apollo.io vs LinkedIn Sales Navigator choice splits along those lines.

Questions

Before you choose

Apollo scores 7.3 on feature depth against 8.0 for Sales Navigator, so this page does not call it a like-for-like replacement.

Apollo lists a Free plan, and its Basic plan costs $65 per seat a month billed monthly; Sales Navigator's Core plan starts at $119.99 per month per license.

This page reads no lead-export feature or export rule for Sales Navigator, so it cannot say. Check LinkedIn's terms for your plan before exporting.

Apollo's page lists sequences and an email deliverability suite, with 2,500 credits per seat a month on Basic; Sales Navigator's lists InMail at 50 a month, and this page reads no email sequencing for it.

Apollo's Free plan grants 75 credits per seat a month; Sales Navigator's page names individual sellers among its buyers. This page ranks neither for solo founders.

Sales Navigator's page lists 50+ filters and Apollo's lists waterfall enrichment across 20+ vendors, but this page reads no evidence of teams combining them.