ActiveCampaign vs Klaviyo: Automation Breadth or Ecommerce Depth
ActiveCampaign vs Klaviyo: ActiveCampaign scores 7.1 on 9 tagged reviews. Klaviyo scores 6.8 on 101 tagged reviews, so the page names no winner.
ActiveCampaign7.1
vs
Klaviyo6.8
Every score on this page validated by the site owner · latest validation Oct 16, 2026 · How we score
ActiveCampaign and Klaviyo, side by side
Neither card is tinted: the scores are less than 0.3 points apart, or the tagged reviews are too few to compare them.
- Trial 14-day free trial against none stated for Klaviyo
Pick ActiveCampaign if you want a built-in CRM: it starts at $20 a month, billed annually.
Pick Klaviyo if you are a B2C brand and want to start free: up to 250 active profiles.
Line by line
A value is marked only when it is clearly higher: by 0.3 on the score or 0.5 on a dimension, with at least 30 tagged reviews behind each of the two values. The fifth dimension changes with the category and stays out of this table.
| ActiveCampaign |
Klaviyo |
|
|---|---|---|
| Our score | 7.1* | 6.8 |
| Four dimensions, same grid | ||
| Ease of setup | 7.7* | 7.5 |
| Feature depth | 8.0* | 8.2 |
| Value for money | 7.1* | 4.8 |
| Support quality | 6.7* | 5.6 |
| Price and plan | ||
| Entry price | From $20/mo, billed annually | $0 |
| Free plan | No free plan stated | Free plan |
| Free trial | 14-day free trial | No free trial stated |
| Fit | ||
| Team size | Solo · Team | Team · Agency |
| Public reviews | 18,000+ | 2,200+ |
* Under 10 tagged reviews: the score is weighted toward the site average; with none, it comes from the averages of the tools we score.
ActiveCampaign is a general-purpose tool: its public review count covers every use; tagged reviews about other uses are left out of its scores.
Klaviyo is a general-purpose tool: its public review count covers every use; tagged reviews about other uses are left out of its scores.
Team size comes from tagged reviews, or from the vendor's own pages when reviews name none.
Neither is clearly higher on our grid: ActiveCampaign 7.1, Klaviyo 6.8 overall. Entry prices: ActiveCampaign from $20/mo, billed annually, Klaviyo $0.
Entry prices read on each vendor's public pricing page; the older of the two readings dates from Oct 5, 2026. Some of these prices have not been read again for 6 months. Check the vendors' pages before you buy.
What separates the two, in the tagged reviews
ActiveCampaign vs Klaviyo pricing: a paid ladder against a free plan
Prices were read on each vendor's pricing page, ActiveCampaign's on Oct 5, 2026 and Klaviyo's on Oct 19, 2026. ActiveCampaign's Starter starts at $20 a month, billed annually, for 1,000 email contacts; Plus starts at $66, Pro at $107 and Enterprise at $196, each billed annually. ActiveCampaign publishes a 14-day trial, no credit card needed. Klaviyo lists a Free plan for up to 250 active profiles and 500 emails a month, and this page reads no Klaviyo paid price.
Ecommerce fit: both lists name Shopify and WooCommerce
ActiveCampaign lists ecommerce integrations and abandoned cart; its named integrations include Salesforce, Pipedrive and Zoho CRM beside Shopify and WooCommerce. Klaviyo names Shopify, WooCommerce, BigCommerce and Wix, plus personalized product recommendations in emails. Klaviyo's integrations theme draws 28 mentions, 24 of them favourable, on its 101 tagged reviews; ActiveCampaign's draws 1 mention, on its 9 tagged reviews. Neither list shows how deep a Shopify sync goes, so the page does not rank them on it.
What each lists: ActiveCampaign a CRM and landing pages, Klaviyo AI agents
ActiveCampaign lists multi-step automation with 950+ automation recipes, a CRM with contact profiles, custom fields, tags and lists, and landing pages. Klaviyo lists multi-channel flows, the Composer AI marketing agent and Customer Agent AI support. ActiveCampaign scores 8.0 on feature depth, on 9 tagged reviews. Klaviyo scores 8.2 on feature depth, on 86 tagged reviews.
No dimension separates the two on enough tagged reviews
ActiveCampaign's dimensions rest on 1 to 9 tagged reviews each, too few to compare the two tools on any of them. ActiveCampaign scores 7.1 on value for money, on 8 tagged reviews. Klaviyo scores 4.8 on value for money, on 70 tagged reviews, and its price level draws 48 mentions, 38 of them negative.
Before you choose
ActiveCampaign's Starter starts at $20 a month, billed annually, for 1,000 email contacts. Klaviyo's Free plan stops at 250 active profiles and the page reads no paid price, so it cannot compare past that.
Both list Shopify. Klaviyo's integrations theme draws 28 mentions, 24 of them favourable, and ActiveCampaign's 1, on its 9 tagged reviews; this page does not test sync depth, so it names no Shopify winner.
ActiveCampaign lists a CRM with contact profiles, custom fields, tags and lists, in plans from $20 a month, billed annually. Of the 4 Klaviyo features this page read, none is a CRM.
ActiveCampaign lists landing pages, shown on its Plus plan, which starts at $66 a month, billed annually. Of the 4 Klaviyo features this page read, none is a landing page builder.
This page reads no Klaviyo paid price, only its Free plan, so it cannot say if Klaviyo costs more. Klaviyo's price level draws 48 mentions, 38 of them negative, and it scores 4.8 on value for money, on 70 tagged reviews.
Where to go next
Each tool's review and alternatives, the pages this duel links to, and the method.
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