Fathom Analytics Review: Web Analytics Without the Tracking
Fathom Analytics fits sites that want cookie-free traffic numbersIn this Fathom Analytics review, the data cannot be hosted locally, and no tagged review counts back its 7.6 score.
Every score on this page validated by the site owner · latest validation Oct 16, 2026 · How we score
Fathom analytics in three sentences
Fathom Analytics, at usefathom.com, is a hosted web analytics service, not a meeting notetaker. It lists cookie-free visitor tracking and a plan for up to 100,000 monthly pageviews at $12.50 a month, billed annually, read on Oct 5, 2026. No tagged review counts exist for it, so this page states the vendor's facts and sets no sentiment claim.
See it before you read on
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What it costs
Seven plans. Every figure read on the vendor's pricing page between Sep 28 and Oct 5, 2026.
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- Monthly pageviews
- 100,000
- Sites included
- 50
- Monthly pageviews
- 200,000
- Sites included
- 50
- Monthly pageviews
- 500,000
- Sites included
- 50
- Monthly pageviews
- 1,000,000
- Sites included
- 75
- Monthly pageviews
- 2,000,000
- Sites included
- 100
- Monthly pageviews
- 5,000,000
- Sites included
- 150
- Monthly pageviews
- Over 25,000,000
- Sites included
- 500+
Prices read on the vendor's page: $12.50 a month, billed annually, for up to 100,000 monthly pageviews.
Scores set with no tagged review counts; global score 7.6.
What you get, what you don't
Five things Fathom analytics does, one it doesn't. The miss is marked because it decides for some readers.
- Google Search ConsoleNative
- Google Tag ManagerNative
- WordPressNative
- ShopifyNative
- WebflowNative
- Data hostedAWS, EU isolation
- GDPR data processing agreementAvailable
- SOC 2 reportNot published
- Single sign-onNot published
- ChannelsEmail
- HoursNot published
- PhoneNot published
- Tagged reviewsNone discuss support
The data behind the score
Our five scores against the average of the tools we score.
Should you buy it?
Name your dealbreaker. No profile is scored on its own yet: too few tagged reviews per profile, so the page shows the overall score.
Buy it if You want cookie-free visitor tracking with historical GA4 data import and a Google Search Console link. Skip it if You need a free plan, or data hosted on your own servers.
There is no free plan, and the trial needs a card The vendor states there is no free plan, read on Oct 5, 2026. The 7-day free trial requires a card, read on Sep 28, 2026. Dreamdata covers it
Staying well over the limit pauses dashboard and API If an account stays well over its pageview limit, Fathom Analytics sends reminders, then pauses dashboard and API access, read on Oct 5, 2026. We hold no published fact that shows another tool here does better.
The data cannot be hosted locally The vendor states that Fathom Analytics is a hosted product and the data cannot be hosted locally, read on Sep 28, 2026. We hold no published fact that shows another tool here does better.
Questions to ask the vendor
- What happens to dashboard and API access when an account stays well over its limit?Dashboard and API access are paused for an account well over its limit, read on Oct 5, 2026.
- Can the card requirement for the 7-day free trial be waived?The free trial requires a card, read on Sep 28, 2026.
- What does the Custom plan cost above 25,000,000 monthly pageviews?Custom shows a quote, not a price, for over 25,000,000 monthly pageviews, read on Sep 28, 2026.
If Fathom analytics isn't it
Three tools we score in this category. Each card names where the tool is weaker. The highest-scored tool that covers a dealbreaker above is always among them. Over the limit and No local hosting have no card: we hold no published fact that shows another tool here does better. Click a card, or a name below, to put it next to Fathom analytics.
- Free plan at $0 a month, no credit card needed to start
- Learning curve draws 25 negative mentions in its reviews
- Session replay and experimentation included on all plans
- Plus plan shows Quote, not a price, for up to 70M events
- Lift reports show incremental impact on pipeline and revenue
- Learning curve draws 24 negative mentions in its reviews
Fathom analytics vs Dreamdatathe three alternatives
 Fathom analytics |
Dreamdata |
Amplitude |
HockeyStack |
|
|---|---|---|---|---|
| Our score | 7.6* | 7.9 | 7.6* | 5.7 |
| Price and plan | ||||
| Entry price | $12.50 /mo billed annually | $0 | $0 | Quote |
| Free plan | No free plan | Free plan | Free plan | No free plan stated |
| Free trial | 7-day free trial | 14-day free trial | No free trial stated | No free trial stated |
| Four dimensions, same grid | ||||
| Ease of setup | 8.4 | 8.1 | 8.4 | 5.8 |
| Feature depth | 7.5 | 7.9 | 7.5 | 6.1 |
| Value for money | 8.3 | 9.6 | 8.3 | 6.5 |
| Support quality | 7.3 | 8.8 | 7.3 | 5.5 |
| Fit | ||||
| Integrations | Search Console, WordPress, Shopify | HubSpot, Salesforce, LinkedIn Ads | HubSpot, Salesforce CRM, Twilio Segment | Salesforce, HubSpot, Marketo |
| Support channels | AI chat | Ticket and email | Not published | |
| Main strength | Cookie-free website analytics | Custom attribution models with AI | Product analytics with session replay | Multi-touch attribution modeling |
Dreamdata lists B2B web analytics, company identification and an audience builder on its Free plan, read on Sep 28, 2026.
Amplitude lists 159 integrations and hosting on AWS in the US and Frankfurt, read between Sep 28 and Oct 5, 2026.
HockeyStack lists two-way data sync with CRM and ad platforms, read on Sep 28, 2026.
Free plans read between Sep 28 and Oct 5, 2026: Fathom Analytics lists none; Dreamdata's Free is $0 a month; Amplitude's Free covers 2M events a month; HockeyStack, no free plan stated.
Same five-dimension grid for every tool; the fifth dimension changes with the category and stays out of this table. Prices and integrations read on each vendor's public pages between Sep 28 and Oct 5, 2026. * Under 10 tagged reviews: the score is weighted toward the site average; with none, it is the site average. Some of these prices have not been read again for 6 months. Check the vendors' pages before you buy.
What the vendor's pages say, in depth
Fathom Analytics tracks visitors without cookies
The vendor lists cookie-free visitor tracking, read on Oct 5, 2026. It states that analytics need no consent banner, read on Sep 28, 2026.
UTM campaign tracking is listed on the pricing page, read on Sep 28, 2026. The 100,000-pageview plan lists an included analytics API, read on Oct 5, 2026.
Historical GA4 data and Search Console feed the dashboard
Fathom Analytics lists import of historical GA4 data, read on Sep 28, 2026. It also lists a Google Search Console link that shows search terms, clicks, impressions and positions beside site analytics, read on Sep 28, 2026.
Data retention is unlimited for as long as you are a customer, read on Oct 5, 2026. An all-sites view shows every site on one screen, read on Sep 28, 2026.
Plans are sized by monthly pageviews, billed annually
Fathom Analytics lists $12.50 a month, billed annually, for up to 100,000 monthly pageviews with 50 sites included, read on Oct 5, 2026. It lists $50 a month, billed annually, for up to 1,000,000 monthly pageviews with 75 sites included, read on Sep 28, 2026.
Fathom Analytics lists $116.67 a month, billed annually, for up to 5,000,000 monthly pageviews with 150 sites included, read on Oct 5, 2026. Custom covers over 25,000,000 monthly pageviews and shows a quote, not a price, read on Sep 28, 2026.
The 7-day free trial asks for a card
Fathom Analytics lists a 7-day free trial and requires a card, read on Sep 28, 2026. The vendor states there is no free plan, read on Oct 5, 2026.
The terms list monthly or annual billing with automatic renewal, read on Sep 28, 2026. They state that all fees are non-refundable, except where the law requires otherwise, read on Sep 28, 2026.
Hosting runs on AWS, with EU traffic isolated
The security page states that Fathom Analytics uses Amazon Web Services and processes all EU website traffic through data isolation, read on Sep 28, 2026. A data processing agreement can be signed once the terms are accepted, read on Sep 28, 2026.
The vendor states that the data cannot be hosted locally, because Fathom Analytics is a hosted product, read on Sep 28, 2026. Support is by email, read on Sep 28, 2026.
Before you commit
This page holds no fact on Google Analytics 4 itself, so it draws no comparison. Fathom Analytics lists cookie-free visitor tracking and a plan for up to 100,000 monthly pageviews at $12.50 a month, billed annually, read on Oct 5, 2026.
Fathom Analytics lists import of historical GA4 data, read on Sep 28, 2026. This page holds no fact on importing data from other versions of Google Analytics.
Per the vendor, yes. Fathom Analytics states that it does not use cookies, so analytics need no consent banner, read on Sep 28, 2026. The pricing page also lists no cookie banners required, read on Sep 28, 2026.
Fathom Analytics lists, billed annually, $12.50 a month for up to 100,000 monthly pageviews, $20.83 for up to 200,000, $37.50 for up to 500,000, $50 for up to 1,000,000, $83.33 for up to 2,000,000 and $116.67 for up to 5,000,000, read between Sep 28 and Oct 5, 2026. Custom shows a quote.
This page holds no fact on user flows or path analysis for Fathom Analytics. The vendor lists UTM campaign tracking and a Google Search Console link, each read on Sep 28, 2026.
The security page states that Fathom Analytics uses Amazon Web Services and processes all EU website traffic through data isolation, read on Sep 28, 2026. The data cannot be hosted locally, read on Sep 28, 2026.