ZoomInfo vs Apollo: Enterprise Data Against an All-in-One Stack
ZoomInfo vs Apollo: ZoomInfo scores 8.3 on feature depth against Apollo's 7.3, and Apollo 7.1 on value for money against ZoomInfo's 6.4. Only Apollo publishes a price: Basic at $65 per seat a month, billed monthly.
Apollo6.8
vs
ZoomInfo6.9
Every score on this page validated by the site owner · latest validation Oct 16, 2026 · How we score
Apollo and ZoomInfo, side by side
Neither card is tinted: the scores are less than 0.3 points apart, or the tagged reviews are too few to compare them.
- Value for money 7.1 against 6.4
- Trial 14-day free trial against 7 days for ZoomInfo
Pick Apollo if value for money matters most: it scores 7.1 against 6.4 for ZoomInfo.
- Feature depth 8.3 against 7.3
Pick ZoomInfo if feature depth matters most: it scores 8.3 against 7.3 for Apollo.
Line by line
A value is marked only when it is clearly higher: by 0.3 on the score or 0.5 on a dimension, with at least 30 tagged reviews behind each of the two values. The fifth dimension changes with the category and stays out of this table.
| Apollo |
ZoomInfo |
|
|---|---|---|
| Our score | 6.8 | 6.9 |
| Four dimensions, same grid | ||
| Ease of setup | 7.6 | 8.5 |
| Feature depth | 7.3 | 8.3 |
| Value for money | 7.1 | 6.4 |
| Support quality | 5.4 | 6.2 |
| Price and plan | ||
| Entry price | $65/seat /mo | Quote |
| Free plan | Free plan | Free plan |
| Free trial | 14-day free trial | 7-day free trial |
| Fit | ||
| Team size | Solo · Team | Team |
| Public reviews | 11,000+ | 9,400+ |
Team size comes from tagged reviews, or from the vendor's own pages when reviews name none.
Neither is clearly higher on our grid: Apollo 6.8, ZoomInfo 6.9 overall. Apollo publishes an entry price of $65/seat /mo; ZoomInfo does not publish one.
Entry prices read on each vendor's public pricing page; the older of the two readings dates from Oct 3, 2026. Some of these prices have not been read again for 6 months. Check the vendors' pages before you buy.
What separates the two, in the tagged reviews
Apollo vs ZoomInfo pricing: Apollo lists rates, ZoomInfo asks for a quote
Apollo's pricing page, read on Oct 3, 2026, lists Basic at $65 per seat a month billed monthly, or $49 billed annually, and Professional at $99 billed monthly, or $79 billed annually. Organization is $119 per seat a month, billed annually, with a minimum of 3 seats. ZoomInfo's plans show a quote instead of a price, read on Oct 3, 2026, and its pricing theme draws 19 negative mentions.
ZoomInfo scores higher on feature depth, 8.3 against Apollo's 7.3
Feature depth is the dimension where ZoomInfo scores higher: 8.3, with 30 of the 46 tagged reviews on it favourable. Apollo scores 7.3, with 40 of the 74 tagged reviews on it favourable. Apollo lists a dialer included on its Basic, Professional and Organization plans, read on Oct 3, 2026, and ZoomInfo lists a built-in dialer, read on Sep 27, 2026.
Apollo scores higher on value for money, 7.1 against ZoomInfo's 6.4
Value for money is the dimension where Apollo scores higher: 7.1, with 31 of the 62 tagged reviews on it favourable. ZoomInfo scores 6.4, with 22 of the 49 tagged reviews on it favourable. Apollo also lists a Free plan at $0 for 75 credits per seat a month, read on Oct 3, 2026.
Apollo io vs ZoomInfo on data: accuracy draws negative mentions for both
ZoomInfo's data accuracy has 355 mentions, 337 positive and 217 negative, and its data freshness draws 214 negative mentions. Apollo's data accuracy has 505 mentions, 22 positive and 479 negative. Phone accuracy draws 7 negative mentions of ZoomInfo's 10 and 8 negative mentions of Apollo's 12. The page ranks neither tool on data accuracy.
Before you choose
Apollo's Basic plan is $65 per seat a month, billed monthly, read on Oct 3, 2026. ZoomInfo shows a quote, not a price, and 19 mentions of its pricing are negative, so the page does not compare the two.
The page holds no fact on ZoomInfo's reason. Its pricing page says its sales team works out payment frequency and options, read on Oct 3, 2026, and 19 mentions of its pricing are negative.
Phone accuracy draws 7 negative mentions of ZoomInfo's 10 and 8 negative mentions of Apollo's 12. The page does not rank the two on direct dials.
Apollo's Basic plan, $65 per seat a month billed monthly, includes a dialer and unlimited sequences. ZoomInfo lists a built-in dialer; the page holds no fact on extra charges, and 19 mentions of its pricing are negative.
Both list a free plan. Apollo's Basic is $65 per seat a month, billed monthly; ZoomInfo quotes its paid plans, and its coverage draws 360 positive mentions of 371. The page does not rate fit for a startup.
ZoomInfo's terms call its agreement not cancellable until it expires; billing draws 9 negative mentions of its 9. Apollo's terms call subscriptions non-cancelable during the term; Basic is $65 a seat, billed monthly.
Where to go next
Each tool's review and alternatives, the pages this duel links to, and the method.
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