Cold Email · Head to head

Reply.io vs Apollo: A Sequencer Against a Data Platform

Reply.io vs Apollo: Reply.io scores 8.6 on 30 tagged reviews, above Apollo's 6.8 on 104. Apollo pairs its 240M+ contact database with sequences; Reply.io's sequences span email, LinkedIn, calls, SMS and WhatsApp.

Reply.io8.6 vs Apollo6.8

13,000+ public reviews as of Sep 2026 · same 5-dimension grid for every scored tool · Scores last recalculated on Oct 16, 2026

Every score on this page validated by the site owner · latest validation Oct 16, 2026 · How we score

Head to head

Reply.io and Apollo, side by side

The tinted card has the higher score. The table below shows where the gap comes from.

8.6/ 10
Reply.io
Sales teams, founders and agenciesHigher score · +1.8

Pick Reply.io if you run email, LinkedIn and call steps in one sequence; it scores 8.6.

From $89/seat /mo billed annuallyNo free plan stated14-day free trialread between Sep 27 and Oct 13, 2026
6.8/ 10
Apollo
Sales, marketing, and RevOps teams

Pick Apollo if you want waterfall enrichment from 20+ vendors; it scores 6.8.

$65/seat /moFree plan14-day free trialread between Sep 25 and Oct 3, 2026
Side by side

Line by line

A value is marked only when it is clearly higher: by 0.3 on the score or 0.5 on a dimension, with at least 30 tagged reviews behind each of the two values. The fifth dimension changes with the category and stays out of this table.

Reply.io Apollo
Our score
8.6
6.8
Four dimensions, same grid
Ease of setup
8.7
7.6
Feature depth
8.3
7.3
Value for money
9.7
7.1
Support quality
9.6
5.4
Price and plan
Entry priceFrom $89/seat /mo billed annually$65/seat /mo
Free planNo free plan statedFree plan
Free trial14-day free trial14-day free trial
Fit
Team sizeTeam · AgencySolo · Team
Public reviews1,900+11,000+

Team size comes from tagged reviews, or from the vendor's own pages when reviews name none.

Reply.io scores 1.8 points higher overall on our grid. Entry prices: Reply.io from $89/seat /mo billed annually, Apollo $65/seat /mo.

Entry prices read on each vendor's public pricing page; the older of the two readings dates from Oct 3, 2026.

In depth

What separates the two, in the tagged reviews

Reply.io vs Apollo data: each lists its own contact database

Apollo lists 240M+ contacts and 30M+ companies, read on Oct 3, 2026, and a waterfall that fills each record from 20+ vendors, read on Sep 25, 2026. Reply.io lists a real-time database of 1B+ contacts with 16 filters and intent signals, read on Oct 4, 2026. Each vendor counts its own contacts, so the page ranks no database size. Apollo's data accuracy theme has 505 mentions, 479 of them negative.

Reply.io lists LinkedIn and WhatsApp steps; Apollo lists email, call and networking steps

Reply.io lists multichannel sequences across email, LinkedIn, calls, SMS and WhatsApp, read on Sep 27, 2026. Its ease of setup scores 8.7, on 16 tagged reviews. Apollo lists multi-channel sequence steps across email, call and networking platforms, read on Sep 25, 2026, and a built-in dialer on Basic, Professional and Organization, read on Oct 3, 2026. The page reads no LinkedIn or WhatsApp step for Apollo. Its ease of setup scores 7.6, on 52 tagged reviews.

Reply.io vs Apollo pricing: per-user and per-seat plans, with different billing cycles

Prices were read on each vendor's pricing page, Reply.io's on Oct 13, 2026 and Apollo's on Oct 3, 2026. Reply.io's Multichannel plan starts at $89 per user a month, billed annually, and Email Volume starts at $159 a month, billed annually. Apollo's Basic plan is $65 per seat a month, billed monthly, or $49 billed annually; Organization is $119 per seat a month, billed annually, with a minimum of 3 seats. Reply.io publishes a 14-day free trial. Apollo publishes a 14-day free trial too.

Reply.io scores 8.6 and Apollo 6.8, and the dimensions are too thin to rank

Reply.io's learning curve draws 28 negative mentions of its 29. Apollo's draws 467 of its 469. Reply.io scores 9.6 on support quality, on 20 tagged reviews. Apollo scores 5.4, on 21 tagged reviews. Neither side has 30 tagged reviews on that dimension, so the page does not compare the two, and it does the same for value for money, where Reply.io has 13 tagged reviews.

Questions

Before you choose

Reply.io lists a real-time database of 1B+ contacts with 16 filters, read on Oct 4, 2026. Apollo lists 240M+ contacts and a waterfall over 20+ vendors, read on Oct 3, 2026. The page ranks no size.

Reply.io lists LinkedIn and WhatsApp with email; LinkedIn is a $69 add-on a month per account on Email Volume. Apollo lists email, call and networking steps and 2 sequences on Free; no WhatsApp step is read.

Reply.io's Multichannel starts at $89 per user a month, billed annually; Apollo's Basic is $49 per seat a month, billed annually, or $65 billed monthly. The first is a starting price, so the page does not rank the two.

Reply.io lists HubSpot, Salesforce, Pipedrive and Copper; its integrations draw 2 mentions, none negative. Apollo lists HubSpot and Salesforce; its integrations draw 11 mentions, 1 negative.

The page reads no direct integration between the two, so it cannot say. Reply.io lists Zapier and its own API for links to other tools, read on Sep 27, 2026; its integrations draw 2 mentions.