Cognism vs Apollo: Contact Data Against All-in-One Breadth
Cognism vs Apollo: Cognism scores 8.1, ahead of Apollo's 6.8. Cognism is also higher on ease of setup and on value for money, while Apollo lists a Free plan at $0 a month.
Cognism8.1
vs
Apollo6.8
Every score on this page validated by the site owner · latest validation Oct 16, 2026 · How we score
Cognism and Apollo, side by side
The tinted card has the higher score. The table below shows where the gap comes from.
- Value for money 9.6 against 7.1
- Ease of setup 9.4 against 7.6
Pick Cognism if ease of setup matters most: it scores 9.4 against 7.6 for Apollo.
- Trial 14-day free trial against none stated for Cognism
Pick Apollo if you want a $0 Free plan first; Basic is $65 per seat a month.
Line by line
A value is marked only when it is clearly higher: by 0.3 on the score or 0.5 on a dimension, with at least 30 tagged reviews behind each of the two values. The fifth dimension changes with the category and stays out of this table.
| Cognism |
Apollo |
|
|---|---|---|
| Our score | 8.1 | 6.8 |
| Four dimensions, same grid | ||
| Ease of setup | 9.4 | 7.6 |
| Feature depth | 7.6 | 7.3 |
| Value for money | 9.6 | 7.1 |
| Support quality | 8.4 | 5.4 |
| Price and plan | ||
| Entry price | Quote | $65/seat /mo |
| Free plan | No free plan stated | Free plan |
| Free trial | No free trial stated | 14-day free trial |
| Fit | ||
| Team size | Team | Solo · Team |
| Public reviews | 2,000+ | 11,000+ |
Team size comes from tagged reviews, or from the vendor's own pages when reviews name none.
Cognism scores 1.3 points higher overall on our grid. Apollo publishes an entry price of $65/seat /mo; Cognism does not publish one.
Entry prices read on each vendor's public pricing page; the older of the two readings dates from Oct 3, 2026. Some of these prices have not been read again for 6 months. Check the vendors' pages before you buy.
What separates the two, in the tagged reviews
Cognism vs Apollo pricing: quotes on one side, a price list on the other
Apollo's prices were read on its pricing page on Oct 3, 2026: a Free plan at $0, Basic at $65 per seat a month billed monthly, and Organization at $119 per seat a month, billed annually, with a minimum of 3 seats. Cognism's pricing page shows a quote for both Standard and Pro, with 5 seats included in each (read on Sep 25, 2026). The page therefore sets no Cognism price against Apollo's.
Cognism is clearly higher on ease of setup, 9.4 against Apollo's 7.6
In this apollo vs cognism comparison, ease of setup is where Cognism is clearly higher: it scores 9.4, with 52 of the 61 tagged reviews on it positive. Apollo scores 7.6, with 32 of the 52 tagged reviews on it positive. Apollo's learning-curve theme draws 469 mentions, 467 of them negative; Cognism's draws 10, 5 of them negative.
Cognism is clearly higher on value for money, 9.6 against Apollo's 7.1
Value for money is the second dimension where Cognism is clearly higher: it scores 9.6, with 64 of the 75 tagged reviews on it positive. Apollo scores 7.1, with 31 of the 62 tagged reviews on it positive. On price level, Cognism's theme draws 10 mentions, 5 favourable and 2 negative; Apollo's draws 30, 13 favourable and 9 negative.
Both tools draw praise for results and complaints about data quality
On results, both draw favourable mentions: 188 of Cognism's 189 and 1,365 of Apollo's 1,367. On data accuracy, Cognism's theme draws 107 negative mentions and 195 favourable mentions, and Apollo's draws 505, 479 of them negative. Cognism's data-freshness theme adds 72 mentions, 67 of them negative; Apollo's adds 7, 5 of them negative. The counts are mentions, not scores, so the page names no winner here.
Before you choose
This page reads no GDPR or Europe fact and names no winner. Cognism's terms include a data protection agreement, Apollo lists a Data Processing Addendum; privacy draws 10 favourable mentions for Cognism, 1 for Apollo.
Apollo's Basic plan is $49 per seat a month billed annually, or $65 billed monthly (read on Oct 3, 2026). Cognism shows a quote, with 5 seats included in Standard and Pro, so no price is set against it.
Apollo's Basic plan, $65 per seat a month billed monthly, includes the dialer and unlimited sequences (read on Oct 3, 2026). This page reads no such feature for the other tool, only Outreach and Salesloft integrations.
Cognism's phone-accuracy theme draws 87 mentions, 70 of them negative; Apollo's draws 12, 8 of them negative. These are mention counts, not a score, so this page names no winner.
Apollo's Free plan includes 75 credits per seat a month and 2 sequences, against 2,500 credits on Basic (read on Oct 3, 2026). Whether that is enough depends on how much your team prospects each month.
Cognism lists CRM enrichment as an add-on to Standard or Pro (read on Oct 4, 2026), and 23 of its 27 CRM-sync mentions are favourable. This page does not test running two tools on one CRM.
Where to go next
Each tool's review and alternatives, the pages this duel links to, and the method.
Affiliate linksThis page contains affiliate links: some vendors pay us a commission when you subscribe through their Try button. Scores come from public user reviews, on the same grid for every scored tool. Affiliate disclosure