Wistia Review: Video Hosting Built Around Marketing Data
Wistia fits marketing teams that host video and run webinarsIn these Wistia reviews, the limit the vendor publishes is that media stays stored up to 3 years after an account ends, read on Sep 27, 2026.
Every score on this page validated by the site owner · latest validation Oct 16, 2026 · How we score
Wistia in three sentences
Wistia is a video hosting and webinar platform for marketing teams, read on Sep 27, 2026. Business is $99 a month, read on Sep 27, 2026, or $79 a month, billed annually, read on Oct 6, 2026. Video view analytics draws 2 favourable mentions in the tagged reviews.
See it before you read on
Nothing loads from the video host until you press play; the player then opens in privacy-enhanced mode.
What it costs
Four plans. Every figure read on the vendor's pricing page between Sep 27 and Oct 6, 2026.
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- Storage
- 25 GB of storage max
- Users
- 1 user only
- Bandwidth
- 200 GB
- Price per additional user
- Storage
- 250 GB+ storage
- Users
- 3+ users
- Bandwidth
- 1 TB
- Price per additional user
- $25
- Storage
- Not published
- Users
- Not published
- Bandwidth
- Not published
- Price per additional user
- Not published
- Storage
- Starting at 1 TB storage
- Users
- Custom users
- Bandwidth
- 2 TB
- Price per additional user
- Custom
Prices read on the pricing page: Business $99 a month, or $79 a month billed annually; Business + Signals $412 a month, or $329 a month billed annually.
Scores recalculated; global score 7.8.
What you get, what you don't
Six things Wistia does. None of the six is missing on the vendor's pages; the weak spots are in what reviewers say, below.
- HubSpotNative
- SalesforceNative
- Adobe Marketo EngageNative
- Salesforce PardotNative
- MailchimpNative
- Data hostedNot published
- GDPR data processing agreementVia Order Form
- SOC 2 reportSOC 2 Type 1 & 2
- Single sign-onEnterprise plan
- ChannelsLive chat
- HoursNot published
- PhoneNot published
- Tagged reviewsNone discuss support
The data behind the score
Our five scores against the average of the tools we score.
Should you buy it?
Name your dealbreaker. No profile is scored on its own yet: too few tagged reviews per profile, so the page shows the overall score.
Buy it if You want video hosting, webinars and heatmaps in one tool, with Business at $79 a month, billed annually, read on Oct 6, 2026. Skip it if You need a refund after cancelling or downgrading: the terms state no refund on cancellation, downgrade or unused portions, read on Sep 27, 2026.
Media is kept up to 3 years after an account ends The privacy page states media is stored for the life of the account plus up to 3 years, read on Sep 27, 2026. We hold no published fact that shows another tool here does better.
Cancellations and downgrades are not refunded The terms state no refund on cancellation, downgrade or unused portions, read on Sep 27, 2026. Loom covers it
Free stops at 25 GB of storage and 1 user Free lists 25 GB of storage max, 1 user only and 200 GB of bandwidth, read on Oct 6, 2026. We hold no published fact that shows another tool here does better.
Questions to ask the vendor
- How long does Wistia keep media after an account ends, and can it be deleted sooner?The privacy page states media is stored up to 3 years after an account ends, read on Sep 27, 2026.
- Is a refund possible after a downgrade or a mistaken upgrade?The terms state no refund on cancellation, downgrade or unused portions, read on Sep 27, 2026.
- Which plan do I need to connect Wistia to my marketing platform?Business + Signals lists connecting Wistia to your marketing platform, read on Oct 6, 2026.
- What happens when a team outgrows 1 user on the Free plan?Free lists 25 GB of storage max and 1 user only, and Business lists 3+ users, read on Oct 6, 2026.
If Wistia isn't it
Three tools we score in this category. Each card names where the tool is weaker. The highest-scored tool that covers a dealbreaker above is always among them. Media retention and Free plan limits have no card: we hold no published fact that shows another tool here does better. Click a card, or a name below, to put it next to Wistia.
- Phone recording built in, read on Sep 27, 2026
- Learning curve draws 8 negative mentions in its reviews
- Refund within 30 days of the first order, read on Oct 6, 2026
- Video editing draws 1 negative mention in its reviews
- Mobile apps for iOS and Android, read on Sep 27, 2026
- Video editing draws 3 negative mentions in its reviews
Wistia vs Dubbthe three alternatives
 Wistia |
Dubb |
Loom |
BombBomb |
|
|---|---|---|---|---|
| Our score | 7.8* | 8.4 | 7.5* | 7.0 |
| Price and plan | ||||
| Entry price | $99 /mo | $59 /mo | $18 /seat /mo | $36 /seat /mo (billing period not stated) |
| Free plan | Free plan | Free plan | Free plan | No free plan stated |
| Free trial | Free trial (length not stated) | 7-day free trial | 14-day free trial | Free trial (length not stated) |
| Four dimensions, same grid | ||||
| Ease of setup | 8.4* | 8.1 | 9.0* | 8.3 |
| Feature depth | 7.9* | 8.0 | 7.1* | 5.8 |
| Value for money | 7.7* | 9.1 | 7.9* | 7.0 |
| Support quality | 7.3* | 8.4 | 7.6* | 6.5 |
| Fit | ||||
| Integrations | HubSpot, Salesforce | Gmail, LinkedIn, Outlook 365 | Slack, Jira, Confluence | HubSpot, Salesforce, Outreach |
| Support channels | Live chat | Live chat, email | In-app chat | Email and live chat |
| Main strength | Video hosting and webinars | Screen, webcam and mobile recording | Screen and camera recording | Video recording and viewer analytics |
Dubb lists sales, marketing and support professionals as its audience, read on Sep 27, 2026.
Loom lists recording up to 4K, trim and stitch editing and auto summaries, read on Oct 6, 2026.
BombBomb lists sales, marketing, support and HR teams as its audience, read on Oct 6, 2026.
SSO, read between Sep 27 and Oct 6, 2026: Wistia lists it on its Enterprise plan; Loom and BombBomb do too; Dubb lists SSO/SCIM for enterprise customers.
Same five-dimension grid for every tool; the fifth dimension changes with the category and stays out of this table. Prices and integrations read on each vendor's public pages between Sep 27 and Oct 6, 2026. * Under 10 tagged reviews: the score is weighted toward the site average; with none, it comes from the averages of the tools we score. Some of these prices have not been read again for 6 months. Check the vendors' pages before you buy.
What the reviews say, in depth
Wistia lists hosting, embedding and an ad-free player
The vendor's site lists video hosting and storage, embedding on any site and an ad-free player, read on Oct 6, 2026. It also lists screen and camera recording and AI video editing with Wistia Remix, read on Oct 6, 2026.
Business lists removing Wistia branding, while Free includes Wistia branding, read on Sep 27, 2026.
Wistia lists heatmaps, lead forms and webinar hosting
The pricing page lists heatmaps and engagement graphs, read on Oct 6, 2026. The site lists in-video lead forms and webinar hosting, read on Oct 6, 2026.
Free lists basic video analytics and Business lists advanced video analytics, read on Sep 27, 2026. Video view analytics draws 2 favourable mentions.
Wistia lists HubSpot, Salesforce and Marketo integrations
The integrations page lists HubSpot, Salesforce, Adobe Marketo Engage, Salesforce Pardot, Mailchimp and Google Analytics, read on Sep 27, 2026. The site lists use with HubSpot, Marketo or Pardot, read on Oct 6, 2026.
Integrations draw 1 negative mention and 1 favourable mention.
Business is $99 a month, or $79 billed annually
Free is $0 a month, read on Sep 27, 2026. Business is $99 a month, read on Sep 27, 2026, or $79 a month, billed annually, read on Oct 6, 2026. Business + Signals is $412 a month, read on Sep 27, 2026, or $329 a month, billed annually, read on Oct 6, 2026. Enterprise is quote-only.
Free lists 25 GB of storage max, 1 user only and 200 GB of bandwidth; Business lists 250 GB+ storage, 3+ users and 1 TB of bandwidth, read on Oct 6, 2026.
Before you commit
Business is $99 a month, read on Sep 27, 2026, or $79 a month, billed annually, read on Oct 6, 2026. Business + Signals is $412 a month, or $329 a month, billed annually. Enterprise is quote-only. This page holds no fact on per-video pricing, so it sets no claim on how that adds up.
The Free plan is $0 a month and lists 25 GB of storage max, 1 user only, 200 GB of bandwidth and basic video analytics, with Wistia branding included, read between Sep 27 and Oct 6, 2026. This page holds no fact on a video count for it, so it sets no claim on how many videos it allows.
Yes. The integrations page lists HubSpot, Adobe Marketo Engage, Salesforce Pardot, Salesforce and Mailchimp, read on Sep 27, 2026, and the site lists use with HubSpot, Marketo or Pardot, read on Oct 6, 2026. Integrations draw 1 negative mention and 1 favourable mention.
The pricing page lists heatmaps and engagement graphs, and the site lists video performance analytics, both read on Oct 6, 2026. This page holds no fact on which metrics they plot, so it sets no claim on what they show. Video view analytics draws 2 favourable mentions.
The site lists an ad-free player, read on Oct 6, 2026. Business lists removing Wistia branding, while Free includes Wistia branding, read on Sep 27, 2026. This page holds no fact on other player options, so it sets no claim on them.
Wistia lists marketing teams as its audience and describes a video hosting and webinar platform for them, read on Sep 27, 2026. It lists syncing video leads to Salesforce campaigns and sending email leads to Intercom for follow-up, read on Sep 27, 2026. This page holds no fact on other sales tools, so it sets no claim on them.
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