People Data Labs Review: Raw Data for Teams That Build
People Data Labs suits teams that query person and company data through an APIIn this People Data Labs review, a 1MB size limit applies to every API response, read on Sep 26, 2026, and all sales are final, read on Oct 3, 2026.
Every score on this page validated by the site owner · latest validation Oct 16, 2026 · How we score
People Data Labs in three sentences
People Data Labs is a set of workforce data APIs to enrich, search and clean datasets, read on Oct 3, 2026. Scores rest on 3 tagged reviews up to January 2026, and the global score is 7.4. The limits that matter are a 1MB size limit on API responses and a minimum credit purchase of $0.50.
See it before you read on
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What it costs
Three plans. Every figure read on the vendor's pricing page on Oct 3, 2026.
Spotted a change? Tell us
Plan prices, credit limits and terms read on the vendor's pricing and help pages.
Scores calculated on 3 tagged reviews; global score 7.4.
What you get, what you don't
Six things People Data Labs does. None of the six is missing on the vendor's pages; the weak spots are in what reviewers say, below.
- SalesforceNative
- ZapierNative
- MakeNative
- Data hostedAWS & Elastic Cloud
- GDPR data processing agreementPublished
- SOC 2 reportSOC 2 Type 2
- Single sign-onEnterprise plan
- ChannelsEmail / ticket form
- HoursMon-Fri 8am-5pm PT
- PhoneNot published
- Read as negative1 of 1 tagged reviews
The data behind the score
Our five scores against the average of the tools we score.
Should you buy it?
Name your dealbreaker. No profile is scored on its own yet: too few tagged reviews per profile, so the page shows the overall score.
Buy it if You want person and company enrichment through an API, with a free plan of up to 100 credits a month. Skip it if You need refunds on purchases, or the Salesforce link on a Pro plan.
API responses stop at a 1MB size limit The docs state a 1MB size limit on all API responses, read on Sep 26, 2026. We hold no published fact that shows another tool here does better.
Rate limits are set per key with a fixed window The docs state that rate limits are defined per key with a fixed-window strategy, read on Oct 3, 2026; this page holds no request figure. We hold no published fact that shows another tool here does better.
Adding credits requires a minimum purchase A minimum purchase of $0.50 is required to add credits, read on Sep 26, 2026. Pro starts at $98 a month, read on Oct 3, 2026. Hunter covers it
Questions to ask the vendor
- Which request rate does my key get, and can it be raised?Rate limits are set per key with a fixed window, read on Oct 3, 2026.
- What happens to my credits when a lookup finds no match?Credits are consumed per successful match, read on Sep 26, 2026.
- Can a Pro plan reach Salesforce, or only Enterprise?Salesforce is an Enterprise-only add-on, read on Sep 26, 2026.
- What does Enterprise cost above 100k of volume?Volume needs above 100k go to the sales team, read on Oct 3, 2026.
If People Data Labs isn't it
Three tools we score in this category. Each card names where the tool is weaker. The highest-scored tool that covers a dealbreaker above is always among them. Response size limit and Rate limits have no card: we hold no published fact that shows another tool here does better. Click a card, or a name below, to put it next to People Data Labs.

- Starter is $49 a month billed monthly, or $34 a month billed annually, with 2,000 credits a month; People Data Labs Pro starts at $98 a month, read on Oct 3, 2026
- Price level draws 18 negative mentions in its reviews

- Database listing a 7-day refresh cycle
- Data coverage draws 21 negative mentions in its reviews

- Rate limit of 600 requests a minute on Email Finder and Validation
- Credits and quotas draws 2 negative mentions in its reviews
People Data Labs vs Hunterthe three alternatives
People Data Labs |
Hunter |
Prospeo |
LeadMagic |
|
|---|---|---|---|---|
| Our score | 7.4* | 8.5 | 7.7 | 7.5* |
| Price and plan | ||||
| Entry price | From $98 /mo | $49 /mo | $49 /seat /mo | $99 /mo |
| Free plan | Free plan | Free plan | Free plan | No free plan stated |
| Free trial | No free trial | No free trial | No free trial stated | No free trial |
| Four dimensions, same grid | ||||
| Ease of setup | 8.2* | 9.3 | 9.7 | 9.0* |
| Feature depth | 7.5* | 7.5 | 7.7 | 7.7* |
| Value for money | 6.9* | 7.8 | 7.7 | 7.8* |
| Support quality | 6.7* | 9.1 | 6.1 | 6.1* |
| Fit | ||||
| Native integrations | Salesforce, Zapier, Make | HubSpot, Salesforce, Pipedrive | HubSpot, Salesforce, Pipedrive | Clay, Apollo, ZoomInfo |
| Support channels | Email / ticket form | Chat, email | Chat and email | Email, live chat |
| Main strength | Person and company enrichment APIs | Email finder and domain search | Email and mobile number enrichment | Email and mobile number finder |
Hunter scores 8.5 on 105 tagged reviews. It counts email verification at 0.5 credit each, read on Oct 3, 2026.
Prospeo scores 7.7 on 103 tagged reviews. Its credits do not roll over between billing cycles, read on Sep 26, 2026.
LeadMagic scores 7.5 on 7 tagged reviews. Its Essential plan lists 3 seats on one shared credit pool, read on Oct 3, 2026.
Entry prices read on Oct 3, 2026: People Data Labs Pro starts at $98 a month; Hunter Starter $49, LeadMagic Essential $99 and Prospeo Starter $49 per user, each a month billed monthly.
Same five-dimension grid for every tool; the fifth dimension changes with the category and stays out of this table. Prices and integrations read on each vendor's public pages between Sep 26 and Oct 3, 2026. * Under 10 tagged reviews: the score is weighted toward the site average; with none, it comes from the averages of the tools we score. Some of these prices have not been read again for 6 months. Check the vendors' pages before you buy.
What the reviews say, in depth
People Data Labs API access covers enrichment and search
The vendor lists a Person Enrichment API that matches a person against its profiles, and a Company Enrichment API that matches a company, read on Sep 26, 2026. A Person Search API queries the full Person Dataset with a search query, read on Sep 26, 2026.
Custom data feeds delivered via AWS, GCP or Snowflake are listed, read on Oct 3, 2026. This page holds no match rate and no refresh frequency, so it cannot say how complete or how current a record is.
Free, Pro and Enterprise are sized in credits a month
Free is $0 and lists up to 100 credits a month, with contact data masked, read on Oct 3, 2026. Pro starts at $98 a month and lists as few as 350 credits a month, read on Oct 3, 2026.
Pro starts at $940 a year billed annually, read on Oct 3, 2026, and monthly or annual plans are chosen at checkout, read on Sep 26, 2026. Credits are consumed per successful match, and Enterprise is priced by quote, read on Oct 3, 2026.
Purchases are final and credits start at a $0.50 minimum
The vendor states that all sales are final and that no refunds are provided, read on Oct 3, 2026. Monthly and annual subscriptions may be cancelled at any time, read on Sep 26, 2026.
Adding credits requires a minimum purchase of $0.50, read on Sep 26, 2026. This page holds no minimum term for the Pro plan.
Salesforce sync is an Enterprise add-on, while Zapier and Make are native
The People Data Labs integration with Salesforce is available as an add-on for Enterprise plans only, and Pro plan users do not have access, read on Sep 26, 2026. Zapier and Make are listed as native, read on Oct 3, 2026.
SOC 2 Type 2 compliance is listed, read on Sep 26, 2026, and a Data Processing Agreement is published, read on Oct 3, 2026. Support on Free and Pro is by email, worked Monday to Friday between 8am and 5pm Pacific Time, read between Sep 26, 2026 and Sep 27, 2026.
Tagged reviews are few, and each theme has a single mention
Scores rest on 3 tagged reviews up to January 2026, and the global score is 7.4. Ease of setup scores 8.2 on 1 tagged review, value for money 6.9 on 3, support quality 6.7 on 1 and data quality 7.7 on 2.
Billing and renewals, credits and quotas, cancellation and exports and customer support draw 1 negative mention each, and data accuracy has 1 favourable mention. These are single mentions, not shares.
Before you commit
Credits are consumed per successful match, read on Sep 26, 2026. Pro starts at $98 a month for as few as 350 credits a month, read on Oct 3, 2026. This page holds no price per matched record, so it computes none.
This page holds no refresh frequency and no freshness figure for People Data Labs, so it cannot say. What the vendor lists is custom data feeds delivered via AWS, GCP or Snowflake, read on Oct 3, 2026.
The vendor sells APIs, and Pro lists CSV enrichment, read on Sep 26, 2026. Zapier and Make are listed as native, read on Oct 3, 2026. This page holds no fact on the skills needed, so it makes no claim on a developer.
The vendor describes workforce data APIs to enrich, search and clean datasets, read on Oct 3, 2026. This page holds no fact on a prospecting interface, so it makes no claim on one.
This page sets People Data Labs beside the tools in its side-by-side table, and holds no fact on Coresignal. It makes no claim on how People Data Labs compares with either Coresignal or Clay.
The vendor lists Person Enrichment, Company Enrichment, Person Search and custom data feeds, read on Oct 3, 2026. This page holds no fact on intent signals, so it makes no claim on them.
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