MailerLite Review: Email Marketing That Stays Out of the Way
MailerLite suits solopreneurs and small teams sending regular newsletters and automationsIn this MailerLite review, scores rest on only 2 tagged reviews, and the Free plan stops at 250 subscribers.
Every score on this page validated by the site owner · latest validation Oct 16, 2026 · How we score
MailerLite in three sentences
MailerLite is an email marketing platform for campaigns, automations, landing pages and signup forms, per its home page. Feature depth scores 7.2, and both of the 2 tagged reviews that discuss it are mixed. Comfort starts at $12 a month for up to 500 subscribers, read on Oct 4, 2026.
See it before you read on
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What it costs
Four plans. Every figure read on the vendor's pricing page between Sep 27 and Oct 4, 2026.
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- Monthly email sends
- 2,500 monthly emails
- Seats
- 2 user seats
- Active automations
- 3 automations
- Active websites & landing pages
- 1 website & 1 landing page
- Monthly email sends
- 5,000 monthly emails
- Seats
- 3 user seats
- Active automations
- 50 automations
- Active websites & landing pages
- 10 websites & landing pages
- Monthly email sends
- Unlimited
- Seats
- Unlimited
- Active automations
- Unlimited
- Active websites & landing pages
- Unlimited
- Monthly email sends
- Not published
- Seats
- Not published
- Active automations
- Not published
- Active websites & landing pages
- Not published
Prices read on the vendor's page: Free $0; Comfort starts at $12 and Power at $25 a month.
Scores calculated on 2 tagged reviews; global score 7.8.
What you get, what you don't
Six things MailerLite does. None of the six is missing on the vendor's pages; the weak spots are in what reviewers say, below.
- ShopifyNative
- WooCommerceNative
- StripeNative
- WordPressNative
- ZapierNative
- Data hostedEU (Netherlands)
- GDPR data processing agreementAvailable
- SOC 2 reportNot published
- Single sign-onNot published
- ChannelsEmail (Comfort+), chat (Power)
- Hours24/7
- PhoneNot published
- Tagged reviewsNone discuss support
The data behind the score
Our five scores against the average of the tools we score.
No recurring complaint among the mentions we count
Should you buy it?
Name your dealbreaker. No profile is scored on its own yet: too few tagged reviews per profile, so the page shows the overall score.
Buy it if You send regular newsletters and want landing pages and automations in one tool. Skip it if You need more than 250 subscribers on a free plan.
Free stops at 250 subscribers Free is up to 250 subscribers and 2,500 monthly emails; sending locks once active subscribers pass 250, read between Sep 27, 2026 and Oct 4, 2026. We hold no published fact that shows another tool here does better.
Free allows only 3 automations Free lists 3 automations, Comfort 50 and Power unlimited, read on Oct 4, 2026; Free also has 1 website and 1 landing page. We hold no published fact that shows another tool here does better.
Comfort lists 5,000 monthly emails at 500 subscribers Comfort lists 5,000 monthly emails at up to 500 subscribers, read on Oct 4, 2026; the Comfort limit is 10 times the top of the subscriber tier, and Power lists unlimited monthly emails under a fair use policy, read on Sep 27, 2026. We hold no published fact that shows another tool here does better.
Questions to ask the vendor
- What happens to scheduled sends when active subscribers pass 250 on Free?Sending locks above 250 active subscribers on Free.
- Which plan covers the automations and landing pages I need?Automations: 3 on Free, 50 on Comfort, unlimited on Power.
- How is the monthly email limit counted on Comfort and Power?Comfort lists 5,000 monthly emails at 500 subscribers; Power lists unlimited under fair use.
- What does a dedicated IP cost on Enterprise?Enterprise lists a dedicated IP but no published price.
If MailerLite isn't it
Three tools we score in this category. Each card names where the tool is weaker. Free plan, Automations and Monthly emails have no card: we hold no published fact that shows another tool here does better. Click a card, or a name below, to put it next to MailerLite.
- Lists LinkedIn automation next to email campaigns
- Feature range draws 27 negative mentions in its reviews
- Lists mail merge from Gmail, Outlook, Excel, Sheets and Docs
- Customization draws 7 negative mentions in its reviews
- Builds recipient lists and merge fields from Google Sheets
- Price level draws 58 negative mentions in its reviews
MailerLite vs Snov.iothe three alternatives
 MailerLite |
Snov.io |
Mailmeteor |
GMass |
|
|---|---|---|---|---|
| Our score | 7.8* | 7.9 | 7.7 | 7.5 |
| Price and plan | ||||
| Entry price | From $12 /mo | $39 /mo | $4.49 /seat /mo billed annually | $29.95 /mo |
| Free plan | Free plan | Free plan | Free plan | No free plan stated |
| Free trial | 14-day free trial | No free trial stated | No free trial stated | 7-day free trial |
| Four dimensions, same grid | ||||
| Ease of setup | 8.8* | 7.7 | 10.0 | 8.5 |
| Feature depth | 7.2* | 7.4 | 5.9 | 7.7 |
| Value for money | 8.5* | 7.7 | 8.1 | 8.3 |
| Support quality | 7.3* | 8.7 | 8.0 | 5.9 |
| Fit | ||||
| Native integrations | Shopify, WooCommerce | HubSpot, Pipedrive, Salesforce | Zapier | Google Sheets, Zapier |
| Support channels | Email (Comfort+), chat (Power) | Chat, phone, email | Ticket form | Support form |
| Main strength | Email editor and automation builder | Email and contact database search | Gmail and Outlook mail merge | Campaigns sent from inside Gmail |
Snov.io scores 7.9 on 43 tagged reviews. It lists a built-in sales CRM with pipelines up to 100 stages, read on Sep 27, 2026.
Mailmeteor scores 7.7 on 61 tagged reviews. It lists real-time tracking of opens, clicks and bounces, read on Sep 27, 2026.
GMass scores 7.5 on 104 tagged reviews. It lists automatic follow-ups when there is no reply, read on Oct 4, 2026.
MailerLite Comfort starts at $12 a month, billed monthly, or from $10.80 a month, billed annually, read on Oct 4, 2026. Power starts at $25 a month, billed monthly, or from $22.50 a month, billed annually.
Same five-dimension grid for every tool; the fifth dimension changes with the category and stays out of this table. Prices and integrations read on each vendor's public pages between Sep 27 and Oct 4, 2026. * Under 10 tagged reviews: the score is weighted toward the site average; with none, it comes from the averages of the tools we score. Some of these prices have not been read again for 6 months. Check the vendors' pages before you buy.
What the reviews say, in depth
Ease of setup scores 8.8 on 2 tagged reviews
Ease of setup scores 8.8 from 2 tagged reviews that discuss it, both favourable, and ease of use has 1 favourable mention. The vendor's features page lists a drag and drop email editor with Simple and Custom HTML editors, read on Sep 27, 2026. Signup forms and pop-ups are listed too: teaser, promotion and spin-the-wheel.
Automations go from 3 on Free to unlimited on Power
The pricing page lists 3 automations on Free, 50 on Comfort and unlimited automations on Power, read on Oct 4, 2026. The vendor's features page lists a visual automation builder with templates, read on Sep 27, 2026. Feature depth scores 7.2 from 2 tagged reviews that discuss it, both mixed.
Comfort starts at $12 a month and Power at $25
Free is $0 a month. The pricing page shows monthly and annual billing tabs, read on Oct 4, 2026. Comfort and Power are each priced for up to 500 subscribers, and Enterprise is a quote for over 200K subscribers.
MailerLite lists a 14-day free trial of premium features with no credit card required, read on Sep 27, 2026. Value for money scores 8.5 from 1 tagged review that discusses it, and price level has 1 favourable mention.
Free adds 24/7 help for up to 14 days; paid plans keep it
The Free plan lists community support and 24/7 support for up to 14 days; Comfort lists 24/7 email support and Power 24/7 live chat and email support, read on Sep 27, 2026. Support quality scores 7.3, and none of the 2 tagged reviews discusses support. Phone support is not published.
Shopify, WooCommerce, Stripe, WordPress and Zapier are native integrations
The integrations page lists Shopify, WooCommerce, Stripe, WordPress and Zapier as native, read between Sep 27, 2026 and Oct 4, 2026. The site files MailerLite with cold email tools and scores it on the same grid, from 2 tagged reviews.
Before you commit
The site holds no earlier MailerLite price list, so it cannot state a rise.
Free is $0 a month for up to 250 subscribers, with 2,500 monthly emails, 2 user seats, 3 automations, and 1 website and 1 landing page, read between Sep 27, 2026 and Oct 4, 2026. Support is community support, with 24/7 support for up to 14 days, and sending locks once active subscribers pass 250.
The vendor's home page describes campaigns, automations, landing pages, websites and signup forms, read on Sep 27, 2026, and its pricing page names solopreneurs and small teams. MailerLite scores 7.8 on 2 tagged reviews, too few to say how it performs for outbound prospecting.
The features page lists a visual automation builder with templates, read on Sep 27, 2026. The site holds no workflow step limit for MailerLite.
The site holds no account approval or list verification rule for MailerLite.
The vendor lists a landing page and website builder, read on Sep 27, 2026. The pricing page caps it at 1 website and 1 landing page on Free and 10 websites and landing pages on Comfort, with unlimited landing pages on Power, read on Oct 4, 2026. The site compares no separate page builder.
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