CallTrackingMetrics Reviews: Knowing Which Campaign Made the Phone Ring
CallTrackingMetrics, now CTM, fits teams that tie phone calls to ad sourcesIn these calltrackingmetrics reviews, the 7.7 score rests on only 2 tagged reviews, and usage is billed on top of Marketing Lite at $79 a month, read on Oct 5, 2026.
Every score on this page validated by the site owner · latest validation Oct 16, 2026 · How we score
CallTrackingMetrics in three sentences
CallTrackingMetrics, renamed CTM in January 2026 and now at ctm.com, is conversation analytics and call tracking software, read on Sep 28, 2026. Marketing Lite is $79 a month, billed monthly, plus usage, read on Oct 5, 2026. This CallTrackingMetrics review rests on 2 tagged reviews up to September 2025, and the global score is 7.7.
See it before you read on
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What it costs
Four plans. Every figure read on the vendor's pricing page between Oct 5 and Oct 11, 2026.
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- Sub-Accounts
- Not published
- Form Submissions
- Not published
- Transcriptions + AI Summary
- Not published
- Triggers
- Not published
- Sub-Accounts
- Not published
- Form Submissions
- 5,000 form submissions
- Transcriptions + AI Summary
- 3,000 transcribed minutes
- Triggers
- Not published
- Sub-Accounts
- Unlimited
- Form Submissions
- Not published
- Transcriptions + AI Summary
- 3,000 transcribed minutes
- Triggers
- Not published
- Sub-Accounts
- Not published
- Form Submissions
- Not published
- Transcriptions + AI Summary
- Not published
- Triggers
- Not published
Prices read on the vendor's page: Marketing Lite is $79 a month, billed monthly, plus usage.
Scores set on 2 tagged reviews; global score 7.7.
What you get, what you don't
Six things CallTrackingMetrics does. None of the six is missing on the vendor's pages; the weak spots are in what reviewers say, below.
- SalesforceNative
- HubSpotNative
- Google AdsNative
- Google AnalyticsNative
- Data hostedAWS
- GDPR data processing agreementPart of the Terms of Service
- SOC 2 reportSOC 2 Type 2
- ChannelsChat, phone (Marketing Pro+)
- Hours24/7 ticket hub
- Phone(888) 898-0513
- Tagged reviewsNone discuss support
The data behind the score
Our five scores against the average of the tools we score.
Should you buy it?
Name your dealbreaker. No profile is scored on its own yet: too few tagged reviews per profile, so the page shows the overall score.
Buy it if You need to know which ad or page made a call ring, and want call recording and automation in the same tool. Skip it if You need to know your monthly cost in advance: usage is billed on top of the plan price.
Usage is billed on top of plan fees Marketing Lite is $79 a month, billed monthly, plus usage, and Marketing Pro is $179 a month, billed monthly, plus usage, read on Oct 5, 2026. We hold no published fact that shows another tool here does better.
Phone and chat support come with Marketing Pro Live phone and chat support are listed for Marketing Pro, at $179 a month, billed monthly, and for Sales Engage, at $329 a month, billed monthly, read on Oct 5, 2026. RingCentral covers it
Included volumes are set per plan Marketing Pro includes 5,000 form submissions and 3,000 transcribed minutes, and Sales Engage includes 3,000 transcribed minutes, read on Oct 5, 2026. We hold no published fact that shows another tool here does better.
Questions to ask the vendor
- What usage rates apply on top of Marketing Lite?Marketing Lite is $79 a month, billed monthly, plus usage, read on Oct 5, 2026.
- What happens when Marketing Pro passes 5,000 form submissions?Marketing Pro includes 5,000 form submissions, read on Oct 5, 2026.
- What is the response time of phone and chat support on Marketing Pro?Phone and chat support are listed for Marketing Pro, at $179 a month, billed monthly, read on Oct 5, 2026.
If CallTrackingMetrics isn't it
Three tools we score in this category. Each card names where the tool is weaker. The highest-scored tool that covers a dealbreaker above is always among them. Usage on top and Plan limits have no card: we hold no published fact that shows another tool here does better. Click a card, or a name below, to put it next to CallTrackingMetrics.
- Phone, chat and support cases, listed on its support page, read on Sep 29, 2026
- Stability draws 2 negative mentions in its reviews
- Multilingual IVR on Professional, multilevel IVR on Ultimate, read on Sep 28, 2026
- Price level draws 25 negative mentions in its reviews
- 250+ integrations, listed on Essentials, read on Sep 27, 2026
- Stability draws 79 negative mentions in its reviews
CallTrackingMetrics vs RingCentralthe three alternatives
 CallTrackingMetrics |
RingCentral |
CallHippo |
Aircall |
|
|---|---|---|---|---|
| Our score | 7.7* | 7.6* | 7.3 | 7.0 |
| Price and plan | ||||
| Entry price | $79 /mo + usage | $30 /seat /mo | $19 /seat /mo (billing period not stated) | $40 /seat /mo |
| Free plan | No free plan stated | No free plan stated | No free plan stated | No free plan stated |
| Free trial | No free trial stated | 14-day free trial | 10-day free trial | 7-day free trial |
| Four dimensions, same grid | ||||
| Ease of setup | 8.4* | 9.0* | 8.7 | 9.4 |
| Feature depth | 7.6* | 7.1* | 7.3 | 6.3 |
| Value for money | 8.5* | 8.6* | 6.0 | 7.1 |
| Support quality | 7.3* | 6.7* | 7.6 | 6.5 |
| Fit | ||||
| CRM sync | HubSpot, Salesforce | HubSpot, Salesforce | Salesforce, HubSpot, Pipedrive | Salesforce, HubSpot, Zendesk |
| Support channels | Chat, phone (Marketing Pro+) | Phone, chat, case | Live chat, email | Email and phone |
| Main strength | Call attribution with number insertion | Calls, video meetings and messaging | Cloud PBX with call forwarding | Call routing and AI summaries |
RingCentral lists HD video meetings for 300 participants and an AI virtual assistant, read on Oct 11, 2026.
CallHippo lists developer APIs with an API documentation page, read on Sep 28, 2026.
Aircall lists an AI call summary with conversation intelligence, read on Oct 5, 2026.
CallTrackingMetrics lists native HubSpot and Salesforce integrations, read on Sep 28, 2026. RingCentral, CallHippo and Aircall list both, read between Sep 27 and Sep 29, 2026.
Same five-dimension grid for every tool; the fifth dimension changes with the category and stays out of this table. Prices and integrations read on each vendor's public pages between Sep 27 and Oct 11, 2026. * Under 10 tagged reviews: the score is weighted toward the site average; with none, it comes from the averages of the tools we score. Some of these prices have not been read again for 6 months. Check the vendors' pages before you buy.
What the reviews say, in depth
CallTrackingMetrics ties phone calls to their source
The vendor's features page says dynamic number insertion connects phone calls to the site pages and advertising sources that generated them, read on Sep 28, 2026. It also lists call recording and transcription, AI conversation insights under the name AskAI, and workflow automation with triggers, read on Oct 5, 2026.
The homepage lists native integrations with Google Ads, Google Analytics, HubSpot and Salesforce, read on Sep 28, 2026. The pricing FAQ documents an API with webhooks and lambda functions, read on Oct 5, 2026.
Plans are priced a month, with usage billed on top
Marketing Lite is $79 a month, billed monthly, or $65 a month, billed annually, plus usage, read on Oct 5, 2026. Marketing Pro is $179 a month, billed monthly, or $149 a month, billed annually, plus usage, read on Oct 5, 2026. Sales Engage is $329 a month, billed monthly, or $274 a month, billed annually, plus usage, read on Oct 5, 2026.
Enterprise starts at $1,999 a month, billed monthly, plus usage, read on Oct 11, 2026.
Phone and chat support are listed for Marketing Pro
The pricing page lists live phone and chat support for Marketing Pro and Sales Engage, read on Oct 5, 2026. Marketing Lite lists access to a knowledge base, training center and ticket hub, read on Oct 5, 2026.
The pricing page also lists 24/7 access to a support hub and ticketing system, read on Oct 5, 2026.
Annual terms are not refunded when unused
The terms say the available balance is refunded to the card, and that no refunds are given for the unused part of an annual term, read on Oct 5, 2026. The pricing FAQ lists month-to-month use with no contracts, or an annual commitment at a discounted rate, read on Oct 5, 2026.
Sign-up asks you to verify an email address and provide a credit card number for an initial payment, read on Oct 5, 2026.
2 tagged reviews sit behind the 7.7 score
Only 2 tagged reviews sit behind the 7.7 score, and they run up to September 2025. Reporting draws 2 favourable mentions, and Results and time saved draws 1 favourable mention.
Search and filters draws 1 negative mention. For calltrackingmetrics reviews, this page counts 2 tagged reviews and sets no profile score.
Before you commit
Yes. The vendor announced its rebrand from CallTrackingMetrics to CTM in January 2026, and its official site is ctm.com, read on Sep 28, 2026. This page covers the rename and the site address, not other changes.
This page holds no fact sheet for CallRail, so it makes no comparison with it. For calltrackingmetrics alternatives, it compares RingCentral, CallHippo and Aircall, each against facts read on the vendors' pages.
Marketing Lite is $79 a month, billed monthly, or $65 a month, billed annually, plus usage, read on Oct 5, 2026. Enterprise starts at $1,999 a month, billed monthly, plus usage, read on Oct 11, 2026. A per-number price is outside what this page covers.
Dynamic number insertion is built in, and the vendor's features page says it connects calls to the site pages and advertising sources that generated them, read on Sep 28, 2026. Keyword-level detail is outside what this page checks.
The homepage lists native integrations with Google Ads, Google Analytics, HubSpot and Salesforce, read on Sep 28, 2026. The Sales Engage plan lists premium sales integrations including Salesforce, Zoom, Calendly and Gong, read on Oct 5, 2026.
Marketing Lite lists attribution of calls and texts to their source at $79 a month, billed monthly, plus usage. The softphone, VoiceAI and Smart Dialer are listed on Sales Engage at $329 a month, billed monthly, plus usage. Both read on Oct 5, 2026.
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