Business SMS Tools
6 tools covering 3 outbound SMS use cases: sales rep texting with CRM logging, bulk SMS campaigns, and dedicated SMS marketing. Prices, limits, and 10DLC compliance noted for each.
Business SMS Tools
6 business SMS tools: sales dialer vs marketing platform
Ordered from calling-first platforms with SMS built in to standalone SMS marketing tools.
All business SMS in the US requires 10DLC registration via The Campaign Registry. Unregistered texts are filtered by carriers. Fees include a one-time brand fee plus monthly per-campaign fees. Confirm registration status with each vendor before launching any SMS campaign.
How to Choose
3 criteria separating the right SMS tool from the wrong one
Match the tool to the workflow first. Sales teams following up after unanswered calls need SMS inside the dialer (JustCall, Kixie, Dialpad, Aircall). Teams sending SMS to a list at scale need bulk SMS or a sequencer API connection. Teams growing an opted-in subscriber list need a dedicated SMS marketing platform: SimpleTexting, not a dialer.
CRM integration depth is the second filter. Every tool here logs to HubSpot and Salesforce. JustCall covers 15+ CRMs including Apollo, Salesloft, and Clay. Quo's CRM integrations require Business plan ($23/user/mo), not Starter. Verify your primary CRM before committing.
JustCall, Kixie, Dialpad, and Aircall add SMS to a calling platform. SimpleTexting is built for SMS marketing as the primary function. No single tool in this directory covers both at full depth.
| Tool | SMS type | Calling included | CRM auto-logging | 10DLC support | Entry price |
|---|---|---|---|---|---|
| JustCall | Rep + bulk SMS campaigns | ✓ Power dialer | ✓ 15+ CRMs | ✓ Included | $29/user/mo |
| Kixie | Team SMS + shared inbox | ✓ Multi-line dialer | ✓ HubSpot, SFDC | ✓ DNC add-on | Verify at kixie.com |
| Dialpad | Rep SMS + team inbox | ✓ AI calling | ✓ SFDC, HubSpot | ✓ Supported | $27/user/mo annual |
| Quo (OpenPhone) | Shared number SMS | ✓ Included | ✓ Business plan+ | ✓ TCR required | $15/user/mo annual |
| Aircall | Rep SMS with CRM sync | ✓ Included | ✓ HubSpot, SFDC | ✓ Supported | Verify at aircall.io |
| SimpleTexting | Bulk SMS + two-way inbox | ✗ SMS only | ✓ Zapier/API | ✓ 10DLC guidance | From ~$39/mo |
Adding SMS to your outbound stack? JustCall's 14-day trial covers calling, SMS, and CRM sync.
JustCall Team at $29/user/mo (annual) includes 500 SMS segments, a local number in 70+ countries, and native integrations with Apollo, HubSpot, Salesforce, and Close. No credit card required for the AI trial.
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