Lusha vs RocketReach (2026)
Lusha and RocketReach both deliver verified B2B contact data with built-in outreach, but they split on pricing architecture, signal depth, and automation. Here is when each one wins.
Lusha wins for signal-driven SDR teams: intent, job-change, and funding triggers are built into the prospecting workspace, and the credits-by-data-type model (email=1, phone=5) rewards email-first outbound. RocketReach wins for volume and automation: unlimited annual lookups on Pro, 10 Autopilot jobs, a 4.5B-record API, and Bullhorn integration for teams running recruiting alongside sales.
Fast Answer
Lusha vs RocketReach: who wins for what
Side-by-Side
Lusha vs RocketReach: key differences
| Lusha | RocketReach | |
|---|---|---|
| Best for | Signal-driven SDR teams: intent, job-change, and funding triggers built in | Volume-first teams: unlimited lookups, Autopilot automation, 4.5B-record API |
| Database size | Not publicly confirmed | 700M+ profiles · 60M+ companies · 4.5B API records |
| Starting price | $0 free · $37.45/mo (Starter, annual) | $27/mo (Essentials, monthly) · $329/yr (annual) |
| Pricing model | Credits by data type: email=1, phone=5, call=8 | Flat lookup per contact (Essentials: email only; Pro/Ultimate: email + phone) |
| Phone on entry plan | ✓ (5 credits/number · Free: 40 credits/mo total) | ✗ (Essentials is email-only · phone requires Pro at $69/mo) |
| Buying intent signals | ✓ (Starter: 5 topics · Premium: unlimited results) | ✓ (available as add-on or higher tiers) |
| Job-change signals | ✓ (promotions, new hires, departures) | ✓ (news + signals insights layer) |
| Built-in email sequences | ✓ (Lusha Engage · AI email assistant) | ✓ (Messages + Sequences · AI writer · 500 emails/day cap) |
| List-building automation | ✓ (5 automations on Pro · more on Premium) | ✓ (Autopilot: 10 active jobs Pro · 25 Ultimate) |
| Enrichment API | ✓ (API Advanced on Premium · rate-limited on lower tiers) | ✓ (Contact Data API · 4.5B records) |
| Technographics | ✗ (not confirmed as native feature) | ✓ (technographics + org charts in insights layer) |
| Conversation intelligence | ✓ (call recordings + AI insights · 8 credits/call) | ✗ |
| Recruiting use case | ✓ (talent acquisition in ICP) | ✓ (Bullhorn integration · Healthcare Data add-on) |
| CRM integrations | Salesforce, HubSpot, Zapier | Salesforce, HubSpot, Outreach, Salesloft, Bullhorn |
| Security certifications | SOC 2 Type II · ISO 27701 · ISO 31700 · GDPR · CCPA | Not confirmed (verify at rocketreach.co/security) |
| Free tier | ✓ ($0 · 40 credits/mo · no credit card required) | ✗ (no confirmed free plan) |
Lusha prices are annual billing equivalents; credits are granted upfront annually. RocketReach Essentials covers email only; phone requires Pro ($69/mo or $829/yr). Verify current limits at lusha.com and rocketreach.com before committing.
Feature Comparison
3 differences that drive the Lusha vs RocketReach choice
Lusha charges by data type (email=1 credit, phone=5, call=8), so email-first teams consume credits slowly. RocketReach's flat-lookup model on Pro charges one lookup per contact giving both email and phone in a single reveal, which benefits teams that routinely need both.
RocketReach Autopilot runs background list-building jobs continuously, adding qualifying contacts without manual searches (10 active jobs on Pro). Lusha offers automations from Pro tier (5 jobs), but RocketReach's 500-email-per-day cap on built-in sequences will constrain high-volume senders regardless of plan.
Lusha Pro at $629/yr gives 7,200 credits: at 1 credit per email, that covers 7,200 contact emails per year. RocketReach Pro at $829/yr gives unlimited annual lookups but costs $200 more annually for the same email-only workflow.
Pricing Reality
Lusha vs RocketReach pricing: Free to $300/mo compared
Lusha is cheaper for email-first teams at the Pro tier ($629/yr vs $829/yr), but RocketReach Pro includes unlimited annual lookups while Lusha Pro caps at 7,200 credits. Phone-heavy teams at volume will hit Lusha's credit ceiling faster.
| Tier | Lusha | RocketReach |
|---|---|---|
| Free / Entry | Free: $0 · 40 credits/mo · no CC Starter: $37.45/mo annual · 4,800 cr/yr | Essentials: $27/mo ($329/yr) · 70 lookups/mo · email only · no Autopilot |
| Mid (key comparison) | Pro: $52.45/mo ($629/yr) · 7,200 cr/yr · phone included · 5 automations | Pro: $69/mo ($829/yr) · unlimited annual lookups · email + phone · 10 Autopilot jobs |
| Growth | Premium: $299.95/mo annual · 40,800 cr/yr · API Advanced · MCP support | Ultimate: $175/mo ($2,099/yr) · 1,000 lookups/mo · 25 Autopilot jobs |
| Team | Scale: custom | Custom: from $6,000/yr · pooled credits · account manager |
Lusha annual billing grants all credits upfront; Pro/Premium credits roll over up to 2x monthly cap. RocketReach "unlimited" lookups apply to annual billing only. Monthly billing on RocketReach applies per-lookup caps. Verify exact current limits before committing.
Strengths and Tradeoffs
Lusha vs RocketReach: strengths, limits, and real tradeoffs
Lusha
Strengths
Buying signals: intent, job-change, funding in one workspace
Email credits: 1 per reveal vs 5 for phone
Compliance: SOC 2, ISO 27701, GDPR certified
Call intel: recordings + AI insights, native add-on
Free tier: 40 credits/mo, no credit card
Tradeoffs
Phone cost: 5 credits per number, drains budget fast
API Advanced: Premium only ($299.95/mo annual)
Integrations: no Outreach, Salesloft, or Bullhorn
Database size: not publicly confirmed
RocketReach
Strengths
Database: 700M+ profiles, 4.5B API records
Volume: unlimited annual lookups on Pro/Ultimate
Autopilot: 10 background list-building jobs on Pro
Recruiting: Bullhorn integration + Healthcare Data add-on
Technographics: org charts + tech stack insights
Tradeoffs
Phone: requires Pro ($69/mo), Essentials is email-only
Security: certifications not publicly confirmed
Email cap: 500/day limit across all plans
Team pricing: jumps to $6,000/yr minimum
Final Take
Lusha or RocketReach: which to test first
Lusha is the right pick for SDR teams that route outreach by buying signals, job changes, and funding alerts. The compliance stack (SOC 2, ISO 27701, GDPR) is fully documented for enterprise procurement, and the free tier lets you validate the signal layer before committing.
RocketReach wins for teams prospecting at volume: unlimited annual lookups on Pro, Autopilot automation, and Bullhorn integration make it the default choice for firms running recruiting alongside sales. The 4.5B-record API covers enrichment pipelines where Lusha's rate-limited lower tiers would constrain output.
Common Questions
Frequently Asked Questions
Lusha wins for signal-driven outbound: intent, job-change, and funding triggers are built into the prospecting workspace with a certified compliance stack. RocketReach wins for volume and automation: unlimited annual lookups, 10 Autopilot jobs, and a 4.5B-record API suit teams prospecting at scale.
Lusha has a lower entry point: free at $0 and Starter at $37.45/mo annual. For a like-for-like comparison including phone, Lusha Pro ($629/yr, 7,200 credits) is cheaper than RocketReach Pro ($829/yr), but RocketReach Pro includes unlimited annual lookups while Lusha caps at 7,200 credits per year.
Both include intent data. Lusha surfaces buying intent topics directly in the prospecting workspace as a primary filter from Starter tier. RocketReach offers intent as an insights layer at higher tiers, making Lusha more operationally embedded for teams that use intent as a daily prioritisation input.
Yes. RocketReach integrates with Bullhorn and offers a Healthcare Data add-on for specialised searches. Lusha supports talent acquisition workflows but lacks Bullhorn integration, making RocketReach the stronger choice for firms running recruiting and sales from one tool.
Lusha has a free plan. RocketReach has a low-cost Essentials entry.
Test Lusha's signal layer on the free tier before committing to credits. Validate RocketReach's contact data quality on Essentials before upgrading to Pro for phone access and Autopilot.
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