Lead Databases

Lusha Review (2026)

Lusha provides verified B2B emails, direct dials, and buying signals (intent, job changes, funding, technographics) in a single credits-based platform with a Chrome extension and CRM sync. Built for SDR teams, AEs, and RevOps. Key tradeoff: phone numbers cost 5 credits each vs 1 credit per email, depleting annual budgets fast on phone-heavy workflows.

→ Try Lusha See Alternatives ↗

Free tier available

$37.45/mo

Starter (annual)

SOC 2 Type II

ISO 27701 certified

GDPR + CCPA

ePrivacyseal + TrustArc

EDITOR'S VERDICT

Lusha is the default choice for SDR teams and RevOps leads that need verified emails, direct dials, and buying signals from a single platform with transparent published pricing and a free evaluation tier. The credit model requires upfront planning: phone lookups cost 5 credits each, exhausting annual allocations 5x faster than email-only workflows, and SSO is locked to the custom-priced Scale plan.

Independently reviewed No vendor input No affiliate link Updated 2026 B2B operator perspective

Audience Fit

Who Lusha is built for and where it falls short

Best for

SDR teams: LinkedIn prospecting, one-click CRM export

RevOps: API + webhooks for real-time CRM enrichment

Demand gen: intent, job changes, funding in one workspace

Sales teams: sequences via Lusha Engage, no extra tool

Not ideal for

Phone-heavy teams: 5 credits/phone, Starter exhausts in months

SSO required: Scale plan only, custom pricing

Budget modeling: email/phone ratio must be calculated upfront

EMEA phone focus: Cognism Diamond Data outperforms

Pricing Reality

Lusha pricing: what you get at each tier

Annual billing. Credits are upfront per year on paid plans. Email = 1 credit, phone = 5 credits, recorded call = 8 credits.

Free

$0 _/mo

40 credits/month. No credit card required.

40 credits per month
1 seat
Chrome extension
Basic contact data
Buying signals
API access
Lusha Engage
Automations

Start Free