Closely vs Waalaxy (2026)
Closely is a cloud platform with native CRM sync and AI personalization. Waalaxy is a Chrome extension with pre-built templates and a €19/mo entry point. Same channel, different operators.
Closely wins for teams needing CRM-attributed LinkedIn activity, AI personalization, and cloud safety: it syncs directly to HubSpot, Salesforce, Pipedrive, and GoHighLevel without Zapier. Waalaxy wins for solo SDRs who want structured LinkedIn automation at €19/mo with no infrastructure setup.
Fast Answer
Closely vs Waalaxy: who wins for what
Side-by-Side
Closely vs Waalaxy: key differences
| Closely | Waalaxy | |
|---|---|---|
| Best for | Teams needing CRM sync and AI personalization | Solo SDRs wanting simple LinkedIn automation |
| Architecture | Cloud-based (no browser extension) | Chrome extension |
| Starting price | $49/mo (Starter, 1 LinkedIn account) | €19/mo (Pro, 300 invites/mo) |
| Pricing model | Per LinkedIn account + credit-based enrichment | Per user, plan-based invitation limits |
| Native CRM sync | ✓ (HubSpot, Salesforce, Pipedrive, GoHighLevel) | ✗ (Zapier / Make only) |
| AI message personalization | ✓ | ✗ |
| Unified inbox (LinkedIn + email) | ✓ (included) | Add-on (€20/mo extra) |
| Cold email sequences | ✓ (all plans) | Business plan only (€69/mo) |
| Agency / white-label plan | $999/mo flat, unlimited seats | Enterprise (custom, contact sales) |
| Free trial | ✓ (7 days) | ✓ (14 days) |
Closely is billed in USD; annual discounts apply but monthly equivalents are not published. Waalaxy is billed in EUR with no confirmed USD equivalent. Verify current pricing at each tool's website before committing.
Feature Comparison
3 ways Closely and Waalaxy diverge in practice
Closely runs in the cloud with a dedicated IP per account. LinkedIn never sees browser-side automation signals. Waalaxy operates via Chrome extension and requires your browser to remain active during campaign execution.
CRM attribution: Closely syncs LinkedIn touchpoints natively to HubSpot, Salesforce, Pipedrive, and GoHighLevel. Connection requests, messages, and replies log as CRM activities without Zapier. Waalaxy routes CRM data through Zapier or Make only, adding setup time and a breakable integration dependency.
AI personalization: Closely generates messages from LinkedIn profile and company data at send time. Waalaxy does not include AI personalization at any plan tier. Teams running high-volume outreach where reply rate depends on message relevance will feel this gap most.
Waalaxy caps invitations at 300/mo on Pro and 800/mo on Advanced and Business. Closely does not publish a matching per-account cap. Verify current limits before modeling campaign volumes.
Pricing Reality
Closely $49/mo vs Waalaxy €19/mo: when the premium pays off
Closely: Starter at $49/mo covers one LinkedIn account. Growth at $127/mo adds two accounts and 3,000 monthly credits for emails, lookups, and AI personalization. Agency at $999/mo flat includes unlimited seats. Waalaxy: Pro at €19/mo covers 300 invites/mo. Business at €69/mo unlocks cold email. The LinkedIn Inbox add-on costs €20/mo extra on every plan.
Waalaxy costs less for a single user. At three seats, Closely Growth ($127/mo) competes with three Waalaxy Business seats at €207/mo before the inbox add-on. At agency scale, Closely's $999 flat plan is difficult to match per seat.
Closely annual discounts are mentioned but monthly equivalents are not published. Waalaxy prices are in EUR with no confirmed USD equivalent. Verify current pricing at both sites before signing up.
Strengths & Tradeoffs
What each tool does and doesn't do well
Closely
Strengths
CRM sync: HubSpot, Salesforce, Pipedrive, GoHighLevel native
Cloud safety: no extension, dedicated IP per account
AI messages: profile + company context, auto-generated
Agency plan: $999/mo flat, unlimited seats
Tradeoffs
Credits: emails, lookups, AI capped per month
Annual pricing: discounts unpublished, hard to model
Starter: one LinkedIn account only
Waalaxy
Strengths
Entry cost: €19/mo, lowest between the two
Templates: 99+ pre-built campaigns, launch instantly
Free trial: 14 days, no credit card required
Safe limits: duplicate prevention, capped invitations
Tradeoffs
Cold email: Business plan only, €69/mo
Inbox add-on: €20/mo extra on every plan
CRM sync: Zapier/Make only, no native connector
Extension risk: higher LinkedIn account risk vs cloud
Final Take
Closely at $49/mo or Waalaxy at €19/mo: the final call
Closely is the pick for teams that need LinkedIn activity tracked in their CRM without middleware, AI-personalized messaging, and a cloud safety profile. The $999 flat Agency plan makes it the stronger choice for agencies managing multiple clients from one platform.
Waalaxy wins for individual SDRs or beginners who want structured LinkedIn automation at a low monthly cost. Pre-built campaigns and a 14-day free trial make it the lower-risk starting point before committing to a full outreach stack.
Common Questions
4 questions on Closely vs Waalaxy
Closely is better for teams needing native CRM sync, AI personalization, and cloud safety. Waalaxy is better for individual SDRs wanting simple LinkedIn automation at €19/mo without configuring a full outreach stack.
Waalaxy starts cheaper at €19/mo vs Closely's $49/mo. At Business tier (€69/mo plus €20/mo inbox add-on), Waalaxy approaches Closely Starter pricing. Closely's $999/mo flat plan wins at agency scale.
Running both on the same LinkedIn account is not advisable. LinkedIn monitors for unusual activity patterns, and two automation tools compound the risk. Trial each separately on test accounts before choosing one for production.
No. Waalaxy requires the Chrome extension to run campaigns and cannot execute sequences without an active browser session. Closely runs entirely from the cloud with no browser required during campaign execution.
Both tools have free trials. Test before you decide.
Closely offers 7 days on the full platform. Waalaxy gives 14 days with no credit card. The fastest way to choose is hands-on with real LinkedIn activity.
🔒 Affiliate links. We may earn a commission. Learn more