Snov.io vs Apollo (2026)
Both find B2B contacts and run email sequences, but Snov.io is a self-contained all-in-one priced per team, while Apollo is a full sales platform with phone data, intent signals, and a built-in dialer priced per user on annual-only plans.
Snov.io wins for SMB teams wanting one tool covering prospecting, outreach, and CRM at $29.25/mo (annual) for the whole team, unlimited seats included. Apollo wins when phone credits, intent signals, a built-in dialer, or enterprise enrichment are required: it prices per user on annual-only plans, and costs compound fast with headcount.
Quick Answer
Snov.io vs Apollo: which platform matches your outbound model?
Snov.io prices per team with unlimited seats and bundles CRM, sequences, and verification in one tool. Apollo prices per user on annual billing, and its real value sits in phone data, intent filters, AI research, and waterfall enrichment that most SMB teams will never fully use.
900 credits/mo, 2 sequences, 1 mailbox, 250 emails/day. Most teams running real volume need Basic ($49/mo/user) or higher. Compare Apollo's annual-only pricing against Snov.io's per-team model before deciding on entry price alone.
Side-by-Side
Snov.io vs Apollo: key differences
| Snov.io | Apollo | |
|---|---|---|
| Best for | SMB teams: prospecting + outreach + CRM in one tool | SDR/AE/RevOps teams needing data depth, dialer, and AI |
| Platform type | All-in-one outbound (find + verify + send + CRM) | AI sales platform (data + sequences + enrichment + dialer) |
| Starting price (paid) | $29.25/mo (annual, whole team) | $49/mo/user (annual) |
| Free tier | ✗ | ✓ (900 credits/mo, limited) |
| Pricing model | Per team, unlimited seats | Per user, annual billing only |
| Built-in CRM | ✓ Pipelines, tasks, deals, calendar sync | ✗ Integrates with CRMs, not a CRM itself |
| Built-in dialer | ✗ | ✓ US dialer (2 credits/min) |
| Intent signals | ✗ | ✓ Tiered by plan |
| AI research and scoring | ✗ | ✓ AI Assistant, AI Research, AI Lead Scoring (paid) |
| Email warmup | ✓ 3 slots (Starter), unlimited (Pro S+) | ✓ Paid plans only |
| LinkedIn automation | ✓ Add-on ($69/mo per account slot) | ✗ Not native |
| G2 rating | 4.5/5 (350+ reviews) | Not confirmed (500,000+ company users) |
Snov.io annual prices shown; monthly billing not confirmed. Apollo annual billing confirmed; monthly prices not documented. Verify current pricing at each tool's website before committing.
Feature Comparison
Where Snov.io and Apollo diverge in practice
Data depth and phone coverage: Apollo supports email (1 credit) and phone lookups (8 credits) with intent filters and AI lead scoring. Snov.io handles email finding and 7-tier verification but offers no phone credits or intent signals at any plan level.
Platform self-containment vs stack cost: Snov.io includes a built-in CRM, so smaller teams manage their full outbound pipeline without an additional tool. Apollo integrates with Salesforce and HubSpot but is not a CRM, adding stack cost and integration overhead for every Apollo user.
Snov.io Pro S ($74.25/mo) covers an entire team. Apollo Professional at $79/mo/user costs $395/mo for 5 seats. The delta compounds at 10+ people.
Pricing Reality
Snov.io vs Apollo pricing: what each platform actually costs
Snov.io: $29.25/mo Starter (1,000 credits, 5,000 recipients, 3 warmup slots) and $74.25/mo Pro S (5,000 credits, 25,000 recipients, unlimited warmups), annual billing. All plans include unlimited seats. LinkedIn automation: $69/mo per account slot. Custom Ultra at 200,000+ credits (contact sales).
Apollo: Free (900 credits/mo, 2 sequences, 1 mailbox, 250 emails/day). Paid: $49/mo/user Basic (30,000 credits/yr), $79/mo/user Professional (48,000 credits/yr), $119/mo/user Organization (72,000 credits/yr, min 3 users). Annual billing only. Email: 1 credit. Phone: 8 credits. Dialer: 2 credits/min.
On Professional (48,000 credits/yr/user), unlocking 100 phone numbers per month consumes 9,600 credits on phone alone. Model your channel mix before committing to a plan tier.
Pros and Cons
Snov.io and Apollo: strengths and real limits
Final Recommendation
Apollo or Snov.io: 3 profiles, 3 clear choices
FAQ